{"product_id":"product-development-9781119780137","title":"Product Development","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePRODUCT DEVELOPMENT\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eAn insightful development roadmap to help engineers and businesspeople successfully bring a product to market\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eProduct Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch,\u003c\/i\u003e accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. \u003c\/p\u003e\u003cp\u003eThe distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAcknowledgments viii\u003c\/p\u003e \u003cp\u003eAbout the Author ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Introduction to Product Development 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProject Management and Product Development 2\u003c\/p\u003e \u003cp\u003eWhat Is Product Development? 3\u003c\/p\u003e \u003cp\u003eHow This Book Is Organized 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Role of Marketing in Product Development 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCorporate Strategy – Strategic Planning 7\u003c\/p\u003e \u003cp\u003eMarketing, Sales, and the Four Ps 10\u003c\/p\u003e \u003cp\u003eThe 1\u003csup\u003est\u003c\/sup\u003e P – Product 11\u003c\/p\u003e \u003cp\u003eExample of Product Displacement 13\u003c\/p\u003e \u003cp\u003eThe 2\u003csup\u003end\u003c\/sup\u003e P – Promotion 15\u003c\/p\u003e \u003cp\u003eThe 3\u003csup\u003erd\u003c\/sup\u003e P – Pricing 16\u003c\/p\u003e \u003cp\u003eThe 4\u003csup\u003eth \u003c\/sup\u003eP – Placement 17\u003c\/p\u003e \u003cp\u003eThe Business Case 18\u003c\/p\u003e \u003cp\u003eThe Roles of Marketing and Engineering in Product Development 19\u003c\/p\u003e \u003cp\u003eMarketing Services 21\u003c\/p\u003e \u003cp\u003eNew Product Development and Market Economics: The Future of Electric Trucks vs Costs and Public Policy 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Role of the Engineering Group in Product Development 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDriving Products – the Engineering Perspective 35\u003c\/p\u003e \u003cp\u003eEngineering Disciplines 37\u003c\/p\u003e \u003cp\u003eThe Engineering Process 39\u003c\/p\u003e \u003cp\u003eErgonomics (Human Factors Engineering) 45\u003c\/p\u003e \u003cp\u003eAdditional Design Considerations – Product Liability 48\u003c\/p\u003e \u003cp\u003eGovernment Oversight – Consumer Protection in the United States 50\u003c\/p\u003e \u003cp\u003eDiscussion Case 3.1 – Lawsuit over Hot Coffee 52\u003c\/p\u003e \u003cp\u003eDesign Challenges – Product Misuse 53\u003c\/p\u003e \u003cp\u003eProblems with Product Development 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Core Team and Teamwork in Product Development 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Executive’s Role in Product Development 61\u003c\/p\u003e \u003cp\u003eWorking Within the Strategic Plan 61\u003c\/p\u003e \u003cp\u003eProject Management Processes 62\u003c\/p\u003e \u003cp\u003eWho Should Be Involved in Product Development? 63\u003c\/p\u003e \u003cp\u003eConstraint on Product Development: A Note about Sarbanes-Oxley and Publicly Held Companies 66\u003c\/p\u003e \u003cp\u003eEssentials of Teamwork and Communications across Functional Lines 67\u003c\/p\u003e \u003cp\u003eProject\/Product Communication 68\u003c\/p\u003e \u003cp\u003eBudgets, Schedules, and Miscellaneous Small Tasks 70\u003c\/p\u003e \u003cp\u003eLeadership in Product Development 73\u003c\/p\u003e \u003cp\u003eHow Do Leaders Go Wrong? 76\u003c\/p\u003e \u003cp\u003eThe Roles of Accounting and Finance 77\u003c\/p\u003e \u003cp\u003eDecision Points and Net Present Value (NPV) 81\u003c\/p\u003e \u003cp\u003eThe Bigger Picture 84\u003c\/p\u003e \u003cp\u003eDriving Product Development 85\u003c\/p\u003e \u003cp\u003eWorking in Silos and with Stakeholders 86\u003c\/p\u003e \u003cp\u003eIdentifying Stakeholders 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Getting Started – Project Approved: Product\/Project Management and Engineering 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking the Business Case from Concept to Reality 95\u003c\/p\u003e \u003cp\u003eBasic Research 96\u003c\/p\u003e \u003cp\u003eApplied Research 97\u003c\/p\u003e \u003cp\u003eProject Management in Product Development 98\u003c\/p\u003e \u003cp\u003eWhy Do Projects Fail? 99\u003c\/p\u003e \u003cp\u003eTraditional and Agile Project Management 101\u003c\/p\u003e \u003cp\u003eSample Project Plan – Detailed Table of Contents 103\u003c\/p\u003e \u003cp\u003eA True Case Study - Company Dysfunction and a Lack of Project Management 105\u003c\/p\u003e \u003cp\u003eDeveloping and Controlling Scope – Using a Work Breakdown Structure (WBS) 107\u003c\/p\u003e \u003cp\u003eDeveloping a Budget and Cash Flows 108\u003c\/p\u003e \u003cp\u003eAgile PM 112\u003c\/p\u003e \u003cp\u003eThe Vision Statement 113\u003c\/p\u003e \u003cp\u003eAgile Hybrid in Action – Marketing Natural Gas in the Southeastern United States: Gas South, A True Story 115\u003c\/p\u003e \u003cp\u003eDiscussion Case 5.1 – A True Story: Product Development Without Project Management 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Product Development for Small Firms and Entrepreneurs 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFunding for Your Start-Up: A Necessary Ingredient 125\u003c\/p\u003e \u003cp\u003eLoans from the Bank and Small Business Administration (SBA) 126\u003c\/p\u003e \u003cp\u003eFunding from Venture Capitalists 127\u003c\/p\u003e \u003cp\u003eFunding by Issuing Shares of Stock 128\u003c\/p\u003e \u003cp\u003eFunding with Angel Investors 128\u003c\/p\u003e \u003cp\u003eOther Sources of Business and Financial Assistance 129\u003c\/p\u003e \u003cp\u003eSummary on Product Development and Sources of Funding 130\u003c\/p\u003e \u003cp\u003eSmall Firm Challenges 131\u003c\/p\u003e \u003cp\u003eLack of Structured Planning 132\u003c\/p\u003e \u003cp\u003eMarketing Message Not Strong or Clear 133\u003c\/p\u003e \u003cp\u003eLegal and Regulatory Obstacles 133\u003c\/p\u003e \u003cp\u003eUse of a Product Roadmap 134\u003c\/p\u003e \u003cp\u003eInnovation 135\u003c\/p\u003e \u003cp\u003eWhen (Or If) to Patent 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Manufacturing the New Product 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe State of Manufacturing 150\u003c\/p\u003e \u003cp\u003eNew Manufacturing Advances 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Engineering Product Design and Testing 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging the Approved Scope and Budget – Why Is This Important? 163\u003c\/p\u003e \u003cp\u003eThe Project Lifecycle 164\u003c\/p\u003e \u003cp\u003eA True Story: Ignoring the Warning Signs 166\u003c\/p\u003e \u003cp\u003ePreventing Failure and Surprises: Performing a Risk Review 167\u003c\/p\u003e \u003cp\u003eTwo Types of Risk Review: Qualitative and Quantitative 168\u003c\/p\u003e \u003cp\u003eDesign and Status Reviews 171\u003c\/p\u003e \u003cp\u003eModeling – Speeding Product Development 173\u003c\/p\u003e \u003cp\u003eIntegrating Supply Chain and Manufacturing 174\u003c\/p\u003e \u003cp\u003eThe Role of Supply Chain in Product Development 176\u003c\/p\u003e \u003cp\u003eProposals, Pricing, Statements of Work (SOWs) 180\u003c\/p\u003e \u003cp\u003eNew Technologies – Identification and Adaptation 182\u003c\/p\u003e \u003cp\u003eAlignment with Business Strategy 185\u003c\/p\u003e \u003cp\u003eUsing SWOT 186\u003c\/p\u003e \u003cp\u003eGates and Stakeholders 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Successful Product Launch and Post Review 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePricing 194\u003c\/p\u003e \u003cp\u003eIntegrated Marketing 196\u003c\/p\u003e \u003cp\u003eProduct Development – Post Review 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Summary – Connecting the Dots 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Logical Process Flow 206\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407149408599,"sku":"9781119780137","price":63.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119780137.jpg?v=1730498341","url":"https:\/\/bookcurl.com\/products\/product-development-9781119780137","provider":"Book Curl","version":"1.0","type":"link"}