{"product_id":"producing-and-consuming-the-craft-beer-movement-9780367625597","title":"Producing and Consuming the Craft Beer Movement","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eProducing and Consuming the Craft Beer Movement\u003c\/em\u003e is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in i\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapter 1 – Introduction: The Craft Community\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eWhat Is Craft?\u003c\/p\u003e\u003cp\u003eCentral Themes\u003c\/p\u003e\u003cp\u003eChapters in the Book\u003c\/p\u003e\u003cp\u003eChapter 2 – Brewing and Doing Ethnography\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eBoundaries\u003c\/p\u003e\u003cp\u003eEthnography\u003c\/p\u003e\u003cp\u003ePositivist Science\u003c\/p\u003e\u003cp\u003eCounter Narratives and Trends\u003c\/p\u003e\u003cp\u003eTheoretical Practice\u003c\/p\u003e\u003cp\u003eLimitations\u003c\/p\u003e\u003cp\u003eChapter 3 – History of Craft Beer\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eImagination\u003c\/p\u003e\u003cp\u003eAuthenticity\u003c\/p\u003e\u003cp\u003eCommunity\u003c\/p\u003e\u003cp\u003eBrewing in the United States\u003c\/p\u003e\u003cp\u003eEarly Beer History\u003c\/p\u003e\u003cp\u003ePost War Mass Culture and Mass Culture Beer\u003c\/p\u003e\u003cp\u003eCraft Beer Begins in the United States\u003c\/p\u003e\u003cp\u003eGenerations\u003c\/p\u003e\u003cp\u003eCraft Brewing in Philadelphia\u003c\/p\u003e\u003cp\u003eChapter 4 – Political Economy and Craft Beer\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eFrom Welfare Capitalism to Neoliberalism\u003c\/p\u003e\u003cp\u003eGlobalization and the Political Economy of Consumer Capitalism\u003c\/p\u003e\u003cp\u003eThe Information Revolution\u003c\/p\u003e\u003cp\u003eSpatial Transformations\u003c\/p\u003e\u003cp\u003eTransformations in Consumer Culture (Taste Revolution)\u003c\/p\u003e\u003cp\u003eCraft Beer in Britain: A Comparison\u003c\/p\u003e\u003cp\u003eSummary\u003c\/p\u003e\u003cp\u003eChapter 5 – Knowledge Production and Social Reproduction\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eInvisible College\u003c\/p\u003e\u003cp\u003eCommunities of Practice and Affinity Spaces\u003c\/p\u003e\u003cp\u003eHomebrewing\u003c\/p\u003e\u003cp\u003eThemes\u003c\/p\u003e\u003cp\u003eSummary\u003c\/p\u003e\u003cp\u003eChapter 6 – Digital Media and the Possibility of Craft\u003c\/p\u003e\u003cp\u003eOpening Story\u003c\/p\u003e\u003cp\u003eDigital Media and Space\u003c\/p\u003e\u003cp\u003eProduction\/Distribution\/Consumption\u003c\/p\u003e\u003cp\u003eSummary\u003c\/p\u003e\u003cp\u003eChapter 7 – Values and Value Production\u003c\/p\u003e\u003cp\u003eOpening Story\u003c\/p\u003e\u003cp\u003eCraft\u003c\/p\u003e\u003cp\u003eAuthenticity Again\u003c\/p\u003e\u003cp\u003eValue and Values\u003c\/p\u003e\u003cp\u003eBeer Labels\u003c\/p\u003e\u003cp\u003eFrom Being to Becoming\u003c\/p\u003e\u003cp\u003eConclusion\u003c\/p\u003e\u003cp\u003eChapter 8 – Blurring the Edges: Craft Beer’s Limitations\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eCraft Beer and Alcoholism\u003c\/p\u003e\u003cp\u003eWhite Male Culture of Homebrewing and Craft Brewing\u003c\/p\u003e\u003cp\u003eCraft Beer and Race\u003c\/p\u003e\u003cp\u003eCraft Beer and Gender\u003c\/p\u003e\u003cp\u003eSummary\u003c\/p\u003e\u003cp\u003eChapter 9 – Conclusion\u003c\/p\u003e\u003cp\u003eQuality over Mass Consumption\u003c\/p\u003e\u003cp\u003eCommunity and Authenticity\u003c\/p\u003e\u003cp\u003eGenerations\u003c\/p\u003e\u003cp\u003eDigital Media\u003c\/p\u003e\u003cp\u003eCurrent Tensions\u003c\/p\u003e\u003cp\u003eFinal Thoughts\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51017985556823,"sku":"9780367625597","price":118.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367625597.jpg?v=1750775277","url":"https:\/\/bookcurl.com\/products\/producing-and-consuming-the-craft-beer-movement-9780367625597","provider":"Book Curl","version":"1.0","type":"link"}