{"product_id":"problogger-9781118199558","title":"ProBlogger","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAn update of one of the bestselling blogging books, written by two of the world''s most successful bloggers\u003c\/b\u003e  \u003cp\u003eThere''s a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world''s most successful bloggers, it''s one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger''s bible is better than ever.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHelps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue\u003c\/li\u003e \u003cli\u003eGives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs\u003c\/li\u003e \u003cli\u003eReveals 20 key ingredients for a successful blog post\u003c\/li\u003e \u003cli\u003eOffers solid, s\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Blogging for Money 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a Blog? 1\u003c\/p\u003e \u003cp\u003eWhat Makes Blogs Different? 2\u003c\/p\u003e \u003cp\u003eThe Added Benefits of Blogging 3\u003c\/p\u003e \u003cp\u003eMaking Money with Blogs 4\u003c\/p\u003e \u003cp\u003eAn Introduction to Professional Blogging 4\u003c\/p\u003e \u003cp\u003eHow Much Could You Earn? 5\u003c\/p\u003e \u003cp\u003ePro Blogging Is Not a Get-Rich-Quick Tactic 5\u003c\/p\u003e \u003cp\u003eDirect and Indirect Earning Methods 6\u003c\/p\u003e \u003cp\u003ePassive and Active Income 9\u003c\/p\u003e \u003cp\u003eIs Pro Blogging Right for You? 10\u003c\/p\u003e \u003cp\u003eWhich Monetization Method Is Right for You? 10\u003c\/p\u003e \u003cp\u003eHow to Make Blog Advertising Work for You 12\u003c\/p\u003e \u003cp\u003eBlog Strategies 13\u003c\/p\u003e \u003cp\u003eMultiple Blogs 13\u003c\/p\u003e \u003cp\u003eFreelance Blogging 13\u003c\/p\u003e \u003cp\u003eBuilding and Flipping 14\u003c\/p\u003e \u003cp\u003eMeasuring a Blog’s Success 14\u003c\/p\u003e \u003cp\u003eTraffic 15\u003c\/p\u003e \u003cp\u003eSubscribers 17\u003c\/p\u003e \u003cp\u003eComments, Feedback, and Interaction 18\u003c\/p\u003e \u003cp\u003eLinks 20\u003c\/p\u003e \u003cp\u003eSearch-Engine Results 21\u003c\/p\u003e \u003cp\u003eSummary 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Niche Blogging 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Reasons Why Niche Blogs Are Successful 24\u003c\/p\u003e \u003cp\u003eHow to Choose a Profitable Niche Topic for Your Blog 26\u003c\/p\u003e \u003cp\u003eAre You Interested in the Topic? 27\u003c\/p\u003e \u003cp\u003eDo You Have Experience or Expertise in the Topic? 27\u003c\/p\u003e \u003cp\u003eIs the Topic Popular? 28\u003c\/p\u003e \u003cp\u003eIs the Niche Growing or Shrinking? 29\u003c\/p\u003e \u003cp\u003eWhat’s the Competition? 30\u003c\/p\u003e \u003cp\u003eWhat’s the Competition Neglecting? 31\u003c\/p\u003e \u003cp\u003eWill You Have Enough Content? 32\u003c\/p\u003e \u003cp\u003eIs the Niche Able to Be Monetized? 34\u003c\/p\u003e \u003cp\u003eHow Wide Should a Niche Be? 35\u003c\/p\u003e \u003cp\u003eShould You Try Niche Demographic or Niche Topic? 36\u003c\/p\u003e \u003cp\u003eGala Darling 36\u003c\/p\u003e \u003cp\u003eTCGeeks 37\u003c\/p\u003e \u003cp\u003eSports Networker 38\u003c\/p\u003e \u003cp\u003eChoosing a Niche 39\u003c\/p\u003e \u003cp\u003eTools for Helping You to Choose a Niche for Your Blog 40\u003c\/p\u003e \u003cp\u003eSummary 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Setting Up Your Blog 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing the Right Blog for You 43\u003c\/p\u003e \u003cp\u003eBlog Platform Choices 44\u003c\/p\u003e \u003cp\u003eHosted versus Self-Hosted 48\u003c\/p\u003e \u003cp\u003eHosted or Self-Hosted—Which to Choose? 53\u003c\/p\u003e \u003cp\u003eChoosing a Domain Name 54\u003c\/p\u003e \u003cp\u003eFactors to Consider When Choosing a Domain Name 54\u003c\/p\u003e \u003cp\u003eRegistering a Domain 57\u003c\/p\u003e \u003cp\u003eCreating Your Blog 59\u003c\/p\u003e \u003cp\u003eFour Steps to Setting Up a Hosted Blog at WordPress 59\u003c\/p\u003e \u003cp\u003eSetting Up a Custom Standalone Blog Using One-Click-Install 61\u003c\/p\u003e \u003cp\u003eEnhancing Your Blog 66\u003c\/p\u003e \u003cp\u003eAdding a Contact Form to Your Custom WordPress Blog 67\u003c\/p\u003e \u003cp\u003eBlog Design Considerations 69\u003c\/p\u003e \u003cp\u003eA Word on Color 70\u003c\/p\u003e \u003cp\u003eCustomizing a Blog Template 71\u003c\/p\u003e \u003cp\u003eSummary 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Blog Writing 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Good Content? 73\u003c\/p\u003e \u003cp\u003eUsefulness and Uniqueness 74\u003c\/p\u003e \u003cp\u003eWriting Tips for Bloggers 76\u003c\/p\u003e \u003cp\u003eScannable Content 77\u003c\/p\u003e \u003cp\u003eUsing Titles Effectively on Blogs 79\u003c\/p\u003e \u003cp\u003eHow to Use Titles Successfully 80\u003c\/p\u003e \u003cp\u003eOpening Lines Matter 83\u003c\/p\u003e \u003cp\u003ePost Length—How Long Should a Blog Post Be? 83\u003c\/p\u003e \u003cp\u003ePost Frequency—How Often Should a Blogger Post? 84\u003c\/p\u003e \u003cp\u003eKeeping Posts Granular 86\u003c\/p\u003e \u003cp\u003e20 Types of Blog Posts 89\u003c\/p\u003e \u003cp\u003e10 Steps to Writing a Successful Series on Your Blog 93\u003c\/p\u003e \u003cp\u003eBuilding an Interactive Blog by Encouraging Comments 96\u003c\/p\u003e \u003cp\u003eSummary 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Blog Income and Earning Strategies 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTime to Make Money? 99\u003c\/p\u003e \u003cp\u003eFactors to Consider 102\u003c\/p\u003e \u003cp\u003eMonetizing Directly with Advertising 102\u003c\/p\u003e \u003cp\u003eAd Payment Types 105\u003c\/p\u003e \u003cp\u003eFinding Advertisers 106\u003c\/p\u003e \u003cp\u003ePreparing for Advertisers 106\u003c\/p\u003e \u003cp\u003eFinding Advertisers 108\u003c\/p\u003e \u003cp\u003eApproaching Advertisers 109\u003c\/p\u003e \u003cp\u003eTaking Payments 110\u003c\/p\u003e \u003cp\u003eHow Much to Charge 110\u003c\/p\u003e \u003cp\u003eAd Formats 110\u003c\/p\u003e \u003cp\u003eHow Many Ads to Display 111\u003c\/p\u003e \u003cp\u003eOptimizing Advertising 112\u003c\/p\u003e \u003cp\u003eOther Direct Forms of Income 112\u003c\/p\u003e \u003cp\u003eAffiliate Programs 113\u003c\/p\u003e \u003cp\u003eTips for Using Affiliate Programs on Your Blog 113\u003c\/p\u003e \u003cp\u003eDonations 115\u003c\/p\u003e \u003cp\u003eClassifieds 117\u003c\/p\u003e \u003cp\u003eMerchandise 117\u003c\/p\u003e \u003cp\u003eSubscriptions 118\u003c\/p\u003e \u003cp\u003eIndirect Income-Earning Strategies 118\u003c\/p\u003e \u003cp\u003eFreelance Blogging 118\u003c\/p\u003e \u003cp\u003eMagazines and Books 121\u003c\/p\u003e \u003cp\u003eSpeaking 122\u003c\/p\u003e \u003cp\u003eConsulting 122\u003c\/p\u003e \u003cp\u003eEmployment Opportunities 123\u003c\/p\u003e \u003cp\u003eSelling e-Resources 124\u003c\/p\u003e \u003cp\u003eNetworking and Business Partnerships 124\u003c\/p\u003e \u003cp\u003eSummary 124\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Buying and Selling Blogs 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to Buying and Selling Blogs 125\u003c\/p\u003e \u003cp\u003eWhy Sell? 126\u003c\/p\u003e \u003cp\u003eWhy Buy? 127\u003c\/p\u003e \u003cp\u003eDeciding to Build or Buy 128\u003c\/p\u003e \u003cp\u003eBuying to Sell (Flipping) 129\u003c\/p\u003e \u003cp\u003eBlog Sales Basics 130\u003c\/p\u003e \u003cp\u003eInvesting in an Older Blog 130\u003c\/p\u003e \u003cp\u003eInvesting in a Newer Blog 131\u003c\/p\u003e \u003cp\u003eHaving a Game Plan 131\u003c\/p\u003e \u003cp\u003eValuations 131\u003c\/p\u003e \u003cp\u003eCalculating a Blog’s Value 137\u003c\/p\u003e \u003cp\u003eBuying a Blog 138\u003c\/p\u003e \u003cp\u003eSelling Blogs 140\u003c\/p\u003e \u003cp\u003eWhere to Sell Your Blog 140\u003c\/p\u003e \u003cp\u003eHow to Sell Your Blog 142\u003c\/p\u003e \u003cp\u003eBlog Sales Case Studies 144\u003c\/p\u003e \u003cp\u003eSummary 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Blog Promotion and Marketing 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding Readership 151\u003c\/p\u003e \u003cp\u003eBuilding a Content Magnet 151\u003c\/p\u003e \u003cp\u003eBlog Relations 152\u003c\/p\u003e \u003cp\u003eGaining Attention through “Link Baiting” 158\u003c\/p\u003e \u003cp\u003eIs Link Baiting Ethical? 158\u003c\/p\u003e \u003cp\u003eSuccessful Link-Bait Ideas 159\u003c\/p\u003e \u003cp\u003eRunning Competitions 160\u003c\/p\u003e \u003cp\u003eSearch Engine Optimization for Blogs 163\u003c\/p\u003e \u003cp\u003eOff-Site SEO 163\u003c\/p\u003e \u003cp\u003eHow to Generate Quality Inbound Links 164\u003c\/p\u003e \u003cp\u003eOn-Site SEO Techniques 165\u003c\/p\u003e \u003cp\u003eBottom Line on SEO 166\u003c\/p\u003e \u003cp\u003eGuest Posting for Links, Reputation, and Traffic 168\u003c\/p\u003e \u003cp\u003eGuest Posting in Practice 168\u003c\/p\u003e \u003cp\u003eIncreasing Page Views on Your Blog 172\u003c\/p\u003e \u003cp\u003eBuilding Community and Getting More Comments 174\u003c\/p\u003e \u003cp\u003eSummary 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Build a Sticky Blog Community 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Sticky Blogs Grow Your Audience 177\u003c\/p\u003e \u003cp\u003eCommunity Helps Make Your Blog More Useful 178\u003c\/p\u003e \u003cp\u003eCommunity Builds Social Proof 178\u003c\/p\u003e \u003cp\u003eCommunity Members Become Advocates 178\u003c\/p\u003e \u003cp\u003eCommunities Become Content Generators 179\u003c\/p\u003e \u003cp\u003eWhy Community Is Important for Monetization 179\u003c\/p\u003e \u003cp\u003eCommunity Increases Page Views 179\u003c\/p\u003e \u003cp\u003eSocial Proof Makes Promotion Easy 179\u003c\/p\u003e \u003cp\u003eCommunity Delivers Value to Advertisers 180\u003c\/p\u003e \u003cp\u003eCommunity Increases Blog Value 181\u003c\/p\u003e \u003cp\u003eKey Steps to Growing a Sticky Community 181\u003c\/p\u003e \u003cp\u003eStart with Comments 182\u003c\/p\u003e \u003cp\u003eCreating Reader-Centered Posts 182\u003c\/p\u003e \u003cp\u003eUsing a Personal Tone and Personal Media 183\u003c\/p\u003e \u003cp\u003eMaking Interactive Tools and Projects 183\u003c\/p\u003e \u003cp\u003eInviting Reader-Generated Content 184\u003c\/p\u003e \u003cp\u003eBecoming a Cheerleader 185\u003c\/p\u003e \u003cp\u003eGiving Readers Jobs 185\u003c\/p\u003e \u003cp\u003eAssigning Reader Homework 186\u003c\/p\u003e \u003cp\u003eProviding Multiple Avenues to Join or Become a Member 186\u003c\/p\u003e \u003cp\u003eEmbracing Off-Site Media 188\u003c\/p\u003e \u003cp\u003eBeing the Community You Want to Form 189\u003c\/p\u003e \u003cp\u003eEngaging Your Audience 190\u003c\/p\u003e \u003cp\u003eSetting Up Reader Homework 190\u003c\/p\u003e \u003cp\u003eGiving Readers a Job 192\u003c\/p\u003e \u003cp\u003eAnswering Reader Questions 193\u003c\/p\u003e \u003cp\u003eMaking Readers Famous 193\u003c\/p\u003e \u003cp\u003ePlaying Matchmaker with Your Readers 195\u003c\/p\u003e \u003cp\u003eEstablishing an Intentional Engagement Plan 196\u003c\/p\u003e \u003cp\u003eLearning from Your Community 197\u003c\/p\u003e \u003cp\u003eContent Ideas and Directions 197\u003c\/p\u003e \u003cp\u003eNeeds and Desires That Need Solving 198\u003c\/p\u003e \u003cp\u003eLikes and Dislikes That You Can Leverage 199\u003c\/p\u003e \u003cp\u003eProduct Ideas and Practicalities 200\u003c\/p\u003e \u003cp\u003ePotential Partnerships 201\u003c\/p\u003e \u003cp\u003eThe Dark Side of Community 202\u003c\/p\u003e \u003cp\u003eWhat Are Trolls? 202\u003c\/p\u003e \u003cp\u003eSetting Up Preemptive Measures 202\u003c\/p\u003e \u003cp\u003eDealing with Trolls 203\u003c\/p\u003e \u003cp\u003eSummary 204\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Social Media and Your Blog 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDetermining Which Social Media Sites to Use 205\u003c\/p\u003e \u003cp\u003eSocial Bookmarking 206\u003c\/p\u003e \u003cp\u003eSocial Networking 206\u003c\/p\u003e \u003cp\u003eMedia Sharing Services 206\u003c\/p\u003e \u003cp\u003eImplementing Social Media Promotion 207\u003c\/p\u003e \u003cp\u003eWriting for Social Bookmarking Success 207\u003c\/p\u003e \u003cp\u003eEngaging Your Followers with Social Media 213\u003c\/p\u003e \u003cp\u003eUsing Twitter 213\u003c\/p\u003e \u003cp\u003eAbout Twitter Messages (“Tweets”) 214\u003c\/p\u003e \u003cp\u003eUsing Facebook 216\u003c\/p\u003e \u003cp\u003eUsing LinkedIn Groups 219\u003c\/p\u003e \u003cp\u003eSummary 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Secrets of Successful Blogs 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout Success in Blogging 223\u003c\/p\u003e \u003cp\u003eAnalyzing Top Blogs 224\u003c\/p\u003e \u003cp\u003eWhat’s the Average Blog Age? 224\u003c\/p\u003e \u003cp\u003eWhat’s the Posting Frequency? 224\u003c\/p\u003e \u003cp\u003eHow Does Social Media Factor In? 225\u003c\/p\u003e \u003cp\u003eHow Do Blogs Make Revenue? 226\u003c\/p\u003e \u003cp\u003eWhat’s the Blog Language? 226\u003c\/p\u003e \u003cp\u003eLearning from Niche Blogs 227\u003c\/p\u003e \u003cp\u003eWhat Are Some Successful Niche Blogs? 227\u003c\/p\u003e \u003cp\u003eLessons from Niche Bloggers 228\u003c\/p\u003e \u003cp\u003eLearning from Top Blogs 229\u003c\/p\u003e \u003cp\u003eProBlogger 229\u003c\/p\u003e \u003cp\u003eTechCrunch 231\u003c\/p\u003e \u003cp\u003eScobleizer 233\u003c\/p\u003e \u003cp\u003eThe 4-Hour Workweek 235\u003c\/p\u003e \u003cp\u003ePopCrunch 236\u003c\/p\u003e \u003cp\u003eThe Key to Blogging Success: Bloggers Tell Us Their Success Secrets 238\u003c\/p\u003e \u003cp\u003eSummary 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Creating Something Worthwhile 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing Your Audience 241\u003c\/p\u003e \u003cp\u003eBeing Remarkable 242\u003c\/p\u003e \u003cp\u003eWhat Causes Ideas to Spread? 243\u003c\/p\u003e \u003cp\u003eMaking Your Blog Useful 245\u003c\/p\u003e \u003cp\u003eUseful-Blog Properties 246\u003c\/p\u003e \u003cp\u003eCreating Useful Content Today 247\u003c\/p\u003e \u003cp\u003eSummary 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Taking Your Blog to the Next Level: A Case Study 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Launch of DPS—Years 1–2 251\u003c\/p\u003e \u003cp\u003eBuilding Foundations 252\u003c\/p\u003e \u003cp\u003eMonetization 256\u003c\/p\u003e \u003cp\u003eConsolidation and Expansion—Years 3–5 256\u003c\/p\u003e \u003cp\u003eStaff Writers 257\u003c\/p\u003e \u003cp\u003eExpansion of Topics 257\u003c\/p\u003e \u003cp\u003eNew Design 257\u003c\/p\u003e \u003cp\u003eSocial Media 258\u003c\/p\u003e \u003cp\u003eIncreased Focus on Affiliate Marketing 258\u003c\/p\u003e \u003cp\u003eDPS E-books 259\u003c\/p\u003e \u003cp\u003eDPS Today 260\u003c\/p\u003e \u003cp\u003eUsing E‐mail to Drive Traffic and Make Money 260\u003c\/p\u003e \u003cp\u003eConcluding Thoughts on the DPS E‐mail Sequence 266\u003c\/p\u003e \u003cp\u003eHoliday Promotion 267\u003c\/p\u003e \u003cp\u003eSummary 267\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Going Beyond Your Blog 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat It Means to Go Beyond Your Blog 269\u003c\/p\u003e \u003cp\u003eThe Blogging Goal Triangle 270\u003c\/p\u003e \u003cp\u003eCommunity Interaction Leads to Attention 272\u003c\/p\u003e \u003cp\u003eGetting Known, Spreading Your Ideas, and Attracting Visibility 274\u003c\/p\u003e \u003cp\u003eGoing from Blog to Print 275\u003c\/p\u003e \u003cp\u003eBook Writing 277\u003c\/p\u003e \u003cp\u003eSpeaking from Blogging 282\u003c\/p\u003e \u003cp\u003eNetworking, Making Contacts, and Building Partnerships 286\u003c\/p\u003e \u003cp\u003eNetworking Confidence and Self Esteem 286\u003c\/p\u003e \u003cp\u003eSelling Coaching Programs and Consulting 289\u003c\/p\u003e \u003cp\u003eWhat You Need to Get Started 290\u003c\/p\u003e \u003cp\u003eGetting Customers 291\u003c\/p\u003e \u003cp\u003eFive Lessons from My Journey 292\u003c\/p\u003e \u003cp\u003eSummary 294\u003c\/p\u003e \u003cp\u003eIndex 295\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406840602967,"sku":"9781118199558","price":18.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118199558.jpg?v=1730497301","url":"https:\/\/bookcurl.com\/products\/problogger-9781118199558","provider":"Book Curl","version":"1.0","type":"link"}