{"product_id":"principles-of-marketing-global-edition-mylab-marketing-with-pearson-etext-package-9781292449272","title":"Principles of Marketing Global Edition  MyLab","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ch4\u003eAbout Our Authors\u003c\/h4\u003e \u003cp\u003eAs a team, Philip Kotler, Gary Armstrong and Sridhar Balasubramanian provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world's leading authors in marketing. Professors Armstrong and Balasubramanian are award-winning teachers and researchers. Together, they make the complex world of marketing practical, approachable, and enjoyable.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePhilip Kotler\u003c\/strong\u003e is a Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University. He received his master's degree at the University of Chicago and his Ph.D at M.I.T., both in Economics.\u003c\/p\u003e \u003cp\u003eHe has authored more than 60 books and published more than 150 articles in leading journals. He has also been a consultant to major US and foreign companies, including IBM, General Electric, and Michelin, and has served as a member of many advisory boards. He has travelled and lectured extensively throughout Europe, Asia,\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":50577888608599,"sku":"9781292449272","price":76.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292449272.jpg?v=1746097072","url":"https:\/\/bookcurl.com\/products\/principles-of-marketing-global-edition-mylab-marketing-with-pearson-etext-package-9781292449272","provider":"Book Curl","version":"1.0","type":"link"}