{"product_id":"principles-of-marketing-analytics-understand-datadriven-decisionmaking-9781398623293","title":"Principles of Marketing Analytics  Understand DataDriven DecisionMaking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eIjeoma Onwumere \u003c\/b\u003eis a lecturer and academic researcher in Fashion Business and Marketing analytics at Manchester Metropolitan University, UK. Her specific area of focus lies is digital marketing, marketing analytics, service quality, sustainability and business analytics.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":53187387294039,"sku":"9781398623293","price":95.25,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/principles-of-marketing-analytics-understand-datadriven-decisionmaking-9781398623293","provider":"Book Curl","version":"1.0","type":"link"}