{"product_id":"principles-of-marketing-9788417024352","title":"Principles of marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMrketing reversed prior business logic 50 years ago and said\u003cbr\u003ethe customer is king, and the companies began to recognize\u003cbr\u003ethat it was not just the product that was the most important aspect of\u003cbr\u003etheir business. Companies recognized that consumers had a myriad\u003cbr\u003eof choices of product offerings and marketing was responsible\u003cbr\u003eto ensure that the company?s products had the benefits and\u003cbr\u003eattributes that customers wanted and were willing to pay for. Today,\u003cbr\u003econsidering the technology development, which influences every\u003cbr\u003efunction of the company, the focus of the successful marketing\u003cbr\u003eoriented companies has changed from the customer is king to\u003cbr\u003ethe customer is a dictator!!!.\u003cbr\u003eHowever, and despite the new trends in marketing, like any social\u003cbr\u003escience, marketing has basic principles, and these principles need to\u003cbr\u003ebe considered when making any type of marketing decisions. So, the\u003cbr\u003emajor step of a student of marketing, whether it is a young university\u003cbr\u003estudent or an expe","brand":"ESIC Editorial","offers":[{"title":"Default Title","offer_id":49541333188951,"sku":"9788417024352","price":30.64,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/principles-of-marketing-9788417024352","provider":"Book Curl","version":"1.0","type":"link"}