{"product_id":"principles-of-marketing-9780273695592","title":"Principles of Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAn introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePart I- Marketing And Its Environment\u003c\/p\u003e \u003cp\u003e1. Marketing dynamics\u003c\/p\u003e \u003cp\u003e2. The European marketing environment\u003c\/p\u003e \u003cp\u003ePart II- Customers and Markets\u003c\/p\u003e \u003cp\u003e3. Consumer behaviour\u003c\/p\u003e \u003cp\u003e4. B2B buying behaviour\u003c\/p\u003e \u003cp\u003e5. Segmenting markets\u003c\/p\u003e \u003cp\u003e6. Marketing information and research\u003c\/p\u003e \u003cp\u003ePart III- Product\u003c\/p\u003e \u003cp\u003e7. Anatomy of a product\u003c\/p\u003e \u003cp\u003e8. Product management\u003c\/p\u003e \u003cp\u003e9. New product development\u003c\/p\u003e \u003cp\u003ePart IV-Price\u003c\/p\u003e \u003cp\u003e10. Pricing, context and concepts\u003c\/p\u003e \u003cp\u003e11. Pricing strategies\u003c\/p\u003e \u003cp\u003ePart V- Place\u003c\/p\u003e \u003cp\u003e12. Marketing channels and logistics\u003c\/p\u003e \u003cp\u003e13. Retailers and wholesalers\u003c\/p\u003e \u003cp\u003ePart VI- Promotion\u003c\/p\u003e \u003cp\u003e14. Integrated marketing communication\u003c\/p\u003e \u003cp\u003e15. Advertising\u003c\/p\u003e \u003cp\u003e16. Sales promotion\u003c\/p\u003e \u003cp\u003e17. Personal selling and sales management\u003c\/p\u003e \u003cp\u003e18. Direct marketing and exhibitions\u003c\/p\u003e \u003cp\u003e19. Public relations and sponsorship\u003c\/p\u003e \u003cp\u003ePart VII-Marketing Management\u003c\/p\u003e \u003cp\u003e20. Strategic Marketing\u003c\/p\u003e \u003cp\u003e21. Marketing planning, management and control\u003c\/p\u003e \u003cp\u003e22. Services and non-profit marketing\u003c\/p\u003e \u003cp\u003e23. International marketing\u003c\/p\u003e \u003cp\u003e24. E-marketing and new media\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017722495319,"sku":"9780273695592","price":68.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273695592.jpg?v=1750774455","url":"https:\/\/bookcurl.com\/products\/principles-of-marketing-9780273695592","provider":"Book Curl","version":"1.0","type":"link"}