{"product_id":"principles-of-behavior-9781138038493","title":"Principles of Behavior","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eKnown for both its narrative style and scientific rigor, \u003ci\u003ePrinciples of Behavior\u003c\/i\u003e is the premier introduction to behavior analysis. Through an exploration of experimental, applied, and theoretical concepts, the authors summarize the key conversations in the field. They bring the content to life using humorous and engaging language and show students how the principles of behavior relate to their everyday lives. The textâs tried-and-true pedagogy make the content as clear as possible without oversimplifying the concepts. Each chapter includes study objectives, key terms, and review questions that encourage students to check their understanding before moving on, and incorporated throughout the text are real-world examples and case studies to illustrate key concepts and principles.\u003c\/p\u003e\u003cp\u003eThis edition features some significant organizational changes: the respondent conditioning chapter is now Chapter 1, a general introduction to operant conditioning is now covered in Chapters 2 and 3, and the introduction to research methods is now covered in Chapter 4. These changes were made to help instructors prepare students for starting a research project at the beginning of the course. Two new chapters include Chapter 5 on the philosophy supporting behavior analysis, and Chapter 24 on verbal behavior that introduces B.F. Skinnerâs approach and terminology. This edition also features a new full-color design and over 400 color figures, tables, and graphs.\u003c\/p\u003e\u003cp\u003ePrinciples of Behavior is an essential resource for both introductory and intermediate courses in behavior analysis. It is carefully tailored to the length of a standard academic semester and how behavior analysis courses are taught, with each section corresponding to a weekâs worth of coursework. The text can also function as the first step in a studentâs journey into becoming a professional behavior analyst at the BA, MA, or PhD\/EdD level. Each chapter of the text is integrated with the Behavior Analyst Certification Board (BACB) task list, serving as an excellent primer to many of the BACB tasks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe text is supported by a set of PowerPoint slides with figures, tables, and graphs for every chapter and a robust test bank with multiple choice, fill in the blank, matching, and short answer questions for every chapter for a total of over 1,500 questions.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003ePart I: Respondent Conditioning\u003c\/p\u003e\u003cp\u003eChapter 1 Respondent Conditioning\u003c\/p\u003e\u003cp\u003ePart II: Operant Conditioning\u003c\/p\u003e\u003cp\u003eChapter 2 Operant Conditioning for Dummies Part I\u003c\/p\u003e\u003cp\u003eChapter 3 Operant Conditioning for Dummies Part II\u003c\/p\u003e\u003cp\u003ePart III: Methodology and Philosophy\u003c\/p\u003e\u003cp\u003eChapter 4 Research Methods\u003c\/p\u003e\u003cp\u003eChapter 5 The Philosophy Supporting Behavior Analysis\u003c\/p\u003e\u003cp\u003ePart IV: Reinforcement\u003c\/p\u003e\u003cp\u003eChapter 6 Positive Reinforcement\u003c\/p\u003e\u003cp\u003eChapter 7 Negative Reinforcement\u003c\/p\u003e\u003cp\u003ePart V: Punishment\u003c\/p\u003e\u003cp\u003eChapter 8 Positive Punishment\u003c\/p\u003e\u003cp\u003eChapter 9 Negative Punishment\u003c\/p\u003e\u003cp\u003ePart VI: Extinction and Related Processes\u003c\/p\u003e\u003cp\u003eChapter 10 Extinction and Recovery \u003c\/p\u003e\u003cp\u003eChapter 11 Differential Reinforcement and Differential Punishment\u003c\/p\u003e\u003cp\u003ePart VII: Motivation\u003c\/p\u003e\u003cp\u003eChapter 12 Unconditioned and Conditioned Reinforcers and Punishers\u003c\/p\u003e\u003cp\u003eChapter 13 Motivating Operations\u003c\/p\u003e\u003cp\u003ePart VIII: Stimulus Control\u003c\/p\u003e\u003cp\u003eChapter 14 Basic Stimulus Control\u003c\/p\u003e\u003cp\u003eChapter 15 Complex Stimulus Control\u003c\/p\u003e\u003cp\u003ePart IX: Complex Processes I\u003c\/p\u003e\u003cp\u003eChapter 16 Imitation\u003c\/p\u003e\u003cp\u003eChapter 17 Avoidance\u003c\/p\u003e\u003cp\u003ePart X: Complex Processes II\u003c\/p\u003e\u003cp\u003eChapter 18 Shaping\u003c\/p\u003e\u003cp\u003eChapter 19 Behavioral Chains\u003c\/p\u003e\u003cp\u003ePart XI: Schedules of Reinforcement\u003c\/p\u003e\u003cp\u003eChapter 20 Ratio Schedules\u003c\/p\u003e\u003cp\u003eChapter 21 Time-Based Schedules\u003c\/p\u003e\u003cp\u003ePart XII: Complex Processes III\u003c\/p\u003e\u003cp\u003eChapter 22 Concurrent Contingences\u003c\/p\u003e\u003cp\u003eChapter 23 Maintenance and Transfer\u003c\/p\u003e\u003cp\u003ePart XIII: Verbal Behavior\u003c\/p\u003e\u003cp\u003eChapter 24 Verbal Behavior\u003c\/p\u003e\u003cp\u003ePart XIV: Rule-Governed Behavior\u003c\/p\u003e\u003cp\u003eChapter 25 Rule-Governed Behavior: Concepts and Applications\u003c\/p\u003e\u003cp\u003eChapter 26 Rule-Governed Behavior: Theory\u003c\/p\u003e\u003cp\u003eChapter 27 Thanks\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":50577800954199,"sku":"9781138038493","price":166.25,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/principles-of-behavior-9781138038493","provider":"Book Curl","version":"1.0","type":"link"}