{"product_id":"prime-time-animation-9780415283267","title":"Prime Time Animation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn September 1960 a television show emerged from the mists of prehistoric time to take its place as the mother of all animated sitcoms. \u003cem\u003eThe Flintstones\u003c\/em\u003e spawned dozens of imitations, just as, two decades later, \u003cem\u003eThe Simpsons\u003c\/em\u003e sparked a renaissance of primetime animation. This fascinating book explores the landscape of television animation, from Bedrock to Springfield, and beyond.\u003cbr\u003eThe contributors critically examine the key issues and questions, including: How do we explain the animation explosion of the 1960s? Why did it take nearly twenty years following the cancellation of \u003cem\u003eThe Flintstones\u003c\/em\u003e for animation to find its feet again as primetime fare? In addressing these questions, as well as many others, essays examine the relation between earlier, made-for-cinema animated production (such as the Warner \u003cem\u003eLooney Toons\u003c\/em\u003e shorts) and television-based animation; the role of animation in the economies of broadcast and cable television; and the links between an\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTable of Contents Acknowledgements List of Images Introduction - Prime Time Animation: An Overview \u003cem\u003eCarol A. Stabile\u003c\/em\u003e and \u003cem\u003eMark Harrison\u003c\/em\u003e Part 1: Institutions: 1. 'Smarter than the Average Art Form': Animation in the Television Era \u003cem\u003ePaul Wells\u003c\/em\u003e 2. The Great Saturday Morning Exile: Scheduling Cartoons on Television's Periphery in the 1960s \u003cem\u003eJason Mittell\u003c\/em\u003e 3. Re-Drawing the Bottom Line \u003cem\u003eAllen Larson\u003c\/em\u003e 4. \u003cem\u003eFlintstones\u003c\/em\u003e to \u003cem\u003eFuturama\u003c\/em\u003e: Networks and Prime Time Animation \u003cem\u003eDavid T. McMahan\u003c\/em\u003e and \u003cem\u003eWendy Hilton-Morrow\u003c\/em\u003e 5. Synergy Nirvana: Brand Equity, Television Animation, and Cartoon Network \u003cem\u003eKevin Sandler\u003c\/em\u003e 6. The Digital Turn: Animation in the Age of Information Technologies \u003cem\u003eAlice Crawford\u003c\/em\u003e Part 2: Readings: 7. Back to the Drawing Board: The Family in Animated Television Comedy \u003cem\u003eMichael Tueth\u003c\/em\u003e 8. \u003cem\u003eFrom Fred and Wilma to Ren and Stimpy: What Makes a Cartoon Prime Time ? Rebecca Farley\u003c\/em\u003e 9. 'We Hardly Watch that Rude, Crude Show:' Class and Taste in \u003cem\u003eThe Simpsons\u003c\/em\u003e 10. Misery Chick: Irony, Alienation, and Animation in MTV's \u003cem\u003eDaria\u003c\/em\u003e\u003cem\u003eKathy Newman\u003c\/em\u003e 11. 'What Are Those Little Girls Made Of?' \u003cem\u003eThe Power Puff Girls\u003c\/em\u003e and Consumer Culture 12. 'Oh My God, They Digitized Kenny!' Travels in the \u003cem\u003eSouth Park\u003c\/em\u003e Cybercommunity V4.0 List of Contributors\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018126524759,"sku":"9780415283267","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780415283267.jpg?v=1750775719","url":"https:\/\/bookcurl.com\/products\/prime-time-animation-9780415283267","provider":"Book Curl","version":"1.0","type":"link"}