{"product_id":"pricing-with-confidence-9781119910183","title":"Pricing with Confidence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface: the Inflation Imperative ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction: Getting Used to Supply Chain and Cost Turbulence 1\u003c\/p\u003e \u003cp\u003eChapter 1 Rule One: Price for Profit 19\u003c\/p\u003e \u003cp\u003eChapter 2 Rule Two: An Ounce of Execution Is Better Than a Pound of Strategy 39\u003c\/p\u003e \u003cp\u003eChapter 3 Rule Three: Kick the Discounting Habit 57\u003c\/p\u003e \u003cp\u003eChapter 4 Rule Four: Know Your Value 69\u003c\/p\u003e \u003cp\u003eChapter 5 Rule Five: Strategy Sets the Direction 89\u003c\/p\u003e \u003cp\u003eChapter 6 Rule Six: Innovate for Growth 117\u003c\/p\u003e \u003cp\u003eChapter 7 Rule Seven: Understand Your Market 131\u003c\/p\u003e \u003cp\u003eChapter 8 Rule Eight: Build Your Give- Gets Muscle 147\u003c\/p\u003e \u003cp\u003eChapter 9 Rule Nine: Build Your Selling Backbone 163\u003c\/p\u003e \u003cp\u003eChapter 10 Rule Ten: Deploy Three Practices to Increase Profits 179\u003c\/p\u003e \u003cp\u003eChapter 11 Conclusion: Price with Confidence – The Journey 197\u003c\/p\u003e \u003cp\u003eAbout the Authors 211\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407189057879,"sku":"9781119910183","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119910183.jpg?v=1730498489","url":"https:\/\/bookcurl.com\/products\/pricing-with-confidence-9781119910183","provider":"Book Curl","version":"1.0","type":"link"}