{"product_id":"pricing-on-purpose-9780471729808","title":"Pricing on Purpose","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eReed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, \u003ci\u003eThe Strategy and Tactics of Pricing: A Guide to Profitable Decision Making\u003c\/i\u003e, Third Edition\u003cbr\u003e \u003cbr\u003e With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates.\u003cbr\u003e Eric G. Mitchell, President, Professional Pricing Society, www.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003e1. Why Is Movie Theater Popcorn So Expensive?\u003c\/p\u003e \u003cp\u003e2. Why Are We in Business?\u003c\/p\u003e \u003cp\u003e3. Mind Over Matter.\u003c\/p\u003e \u003cp\u003e4. The Old Business Equation.\u003c\/p\u003e \u003cp\u003e5. The New Business Equation.\u003c\/p\u003e \u003cp\u003e6. Ninety-Nine-Cent Pricing, Engagement Rings, and the Assumption of Rationality.\u003c\/p\u003e \u003cp\u003e7. The Invisible Hand: No One Person Knows How to Make a Pencil.\u003c\/p\u003e \u003cp\u003e8. ATale of Two Theories.\u003c\/p\u003e \u003cp\u003e9. Cost-Plus Pricing’s Epitaph.\u003c\/p\u003e \u003cp\u003e10. The Wrong Mistakes.\u003c\/p\u003e \u003cp\u003e11. Price-Led Costing Replaces Cost Accounting.\u003c\/p\u003e \u003cp\u003e12. What and How People Buy.\u003c\/p\u003e \u003cp\u003e13. The Value Proposition.\u003c\/p\u003e \u003cp\u003e14. The Consumer Surplus and Price Discrimination.\u003c\/p\u003e \u003cp\u003e15. Customer Segmentation Strategies.\u003c\/p\u003e \u003cp\u003e16. Price Discrimination in Practice.\u003c\/p\u003e \u003cp\u003e17. There Is No Such Thing as a Commodity.\u003c\/p\u003e \u003cp\u003e18. Baker’s Law: Bad Customers Drive Out Good Customers.\u003c\/p\u003e \u003cp\u003e19. Ethics, Fairness, and Pricing.\u003c\/p\u003e \u003cp\u003e20. Antitrust Law.\u003c\/p\u003e \u003cp\u003e21. Who Is in Charge of Value?\u003c\/p\u003e \u003cp\u003e22. Pricing on Purpose: Getting Paid for the Value Your Company Creates.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eSuggested Reading.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402663371095,"sku":"9780471729808","price":65.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471729808.jpg?v=1730481159","url":"https:\/\/bookcurl.com\/products\/pricing-on-purpose-9780471729808","provider":"Book Curl","version":"1.0","type":"link"}