{"product_id":"pricing-for-strategic-managers-9783031905254","title":"Pricing for Strategic Managers","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1: PRICING IN FOCUS.- Chapter 2: THE ECONOMICS OF PRICING.- Chapter 3: CUSTOMERS PRICE PERCEPTION.- Chapter 4: PRICE COSTS AND PROFIT.- Chapter 5: METHODS OF PRICE SETTING.- Chapter 6: PRICING STRATEGY.- Chapter 7: DYNAMIC PRICING.- Chapter 8: PRODUCT LINE PRICING AND BUNDLING.- Chapter 9: PRICING ACROSS THE MARKETING CHANNELS.- Chapter 10: RETAIL AND WHOLESALE PRICING.- Chapter 11: PRICING IN INTERNATIONAL MARKETS.- Chapter 12: SUCCESSFUL PRICE NEGOTIATIONS.- Chapter 13: NEW PRICE BASED BUSINESS MODELS.- Chapter 14: PRICING TOOLS AND SYSTEMS.- Chapter 15: THE ROLE OF AI IN PRICING.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52091411595607,"sku":"9783031905254","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/pricing-for-strategic-managers-9783031905254","provider":"Book Curl","version":"1.0","type":"link"}