{"product_id":"pricing-for-profitability-9780471415350","title":"Pricing for Profitability","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThree things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgements.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Pricing for Profitability.\u003cbr\u003e \u003cbr\u003e Economics and Demand.\u003cbr\u003e \u003cbr\u003e Competitive Strategy and Pricing.\u003cbr\u003e \u003cbr\u003e Understanding Pricing Strategy.\u003cbr\u003e \u003cbr\u003e Costs.\u003cbr\u003e \u003cbr\u003e Activity-Based Costing.\u003cbr\u003e \u003cbr\u003e Activity-Based Pricing.\u003cbr\u003e \u003cbr\u003e Activity-Based Pricing Models.\u003cbr\u003e \u003cbr\u003e Influence of Capacity Utilization.\u003cbr\u003e \u003cbr\u003e Target Pricing.\u003cbr\u003e \u003cbr\u003e Price Negotiations.\u003cbr\u003e \u003cbr\u003e Conclusions and Summary.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Index.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515426955607,"sku":"9780471415350","price":99.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/pricing-for-profitability-9780471415350","provider":"Book Curl","version":"1.0","type":"link"}