{"product_id":"pricing-for-profit-9780749476205","title":"Pricing for Profit","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePeter Hill\u003c\/i\u003e\u003c\/b\u003e is a qualified accountant (both Chartered and Certified) with 30 years' experience. He is a partner at Mark Holt and Co Chartered Accountants and Healium LLP business growth specialists. He has worked as a business consultant for over 15 years, driving up the financial performance of businesses of all sizes. Peter is also a sought-after business speaker and runs business seminars on pricing and profit improvement across the UK and internationally, for most of the major banks (Lloyds, Barclays, HSBC), for the Ran One accountancy network, and for SWAT, the largest UK trainer of accountants.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business.\" * Daria Steigman, Solo PR Pro *\u003cbr\u003e\"Hill discusses common pricing myths, explains how pricing works best and offers easy-to-implement pricing recommendations that could increase your profits. getAbstract recommends this smart, pragmatic manual to 'CEOs, finance directors, sales managers, marketing analysts, accountants and strategic planners,' and to anyone who sells a product or service.\" * getAbstract, Inc. *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 00: \tIntroduction;\u003c\/li\u003e\n\u003cli\u003eChapter - 01: \tPricing in context;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: \tWhy is pricing so difficult?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tThe remarkable benefits of getting pricing right;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tHow most businesses price and why these methods are wrong;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tUnderstanding value versus cost;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: \tPackaging for higher prices;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tCustomers don’t always want the cheapest;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: \tExploding all of the myths about pricing;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tUsing guarantees to get increased prices;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tDiscounting;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tPresenting the price properly;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tDirectional pricing;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tDealing with the human factor;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tGetting financial clarity;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: \tYour action plan;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tThe final word on pricing for profit\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51037650878807,"sku":"9780749476205","price":111.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749476205.jpg?v=1750936680","url":"https:\/\/bookcurl.com\/products\/pricing-for-profit-9780749476205","provider":"Book Curl","version":"1.0","type":"link"}