{"product_id":"pricing-decoded-9781032869681","title":"Pricing Decoded","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. \u003ci\u003ePricing Decoded\u003c\/i\u003e is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.\u003c\/p\u003e\u003cp\u003eRenowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the worldâs leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.\u003c\/p\u003e\u003cp\u003eThe book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51019259576663,"sku":"9781032869681","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032869681.jpg?v=1750779681","url":"https:\/\/bookcurl.com\/products\/pricing-decoded-9781032869681","provider":"Book Curl","version":"1.0","type":"link"}