{"product_id":"pricing-analytics-9781138623934","title":"Pricing Analytics","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe theme of this book is simple. The price  the number someone puts on a product to help consumers decide to buy that product  comes from data. Specifically, itcomes from statistically modeling the data.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe statistical modeling component is advan\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eList of Figures; List of Tables; 1 Preface; I Background; 1 Introduction; 2 Elasticities – Background and Concept; 3 Elasticities – Their Use in Pricing; II Stated Preference Models; 4 Conjoint Analysis; 5 Discrete Choice Models; 6 MaxDiff Models; 7 Other Stated Preference Methods; III Price Segmentation; 8 Price Segmentation: Basic Models; 9 Price Segmentation: Advanced Models; IV Big Data and Econometric Models; 10 Working with Big Data; 11 Big Data Pricing Models; 12 Big Data and Nonlinear Prices; References\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019509727575,"sku":"9781138623934","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138623934.jpg?v=1750780480","url":"https:\/\/bookcurl.com\/products\/pricing-analytics-9781138623934","provider":"Book Curl","version":"1.0","type":"link"}