{"product_id":"pretense-design-surface-over-substance-design-thinking-design-theory-9780262039482","title":"Pretense Design Surface Over Substance Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHow some design appears to be something that it is not—by beautifying, amusing, substituting, or deceiving.\u003c\/b\u003e\u003cp\u003ePretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects: a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name: designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them.\u003c\/p\u003e\u003cp\u003eAfter explaining the means and the meanings of pretense design, Mollerup describes four pretense design applicat\u003c\/p\u003e","brand":"MIT Press Ltd","offers":[{"title":"Default Title","offer_id":49524679213399,"sku":"9780262039482","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262039482.jpg?v=1731857719","url":"https:\/\/bookcurl.com\/products\/pretense-design-surface-over-substance-design-thinking-design-theory-9780262039482","provider":"Book Curl","version":"1.0","type":"link"}