{"product_id":"present-beyond-measure-9781394202171","title":"Present Beyond Measure","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAre you suffering from Data Presentation Zombification?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eBillions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePresent Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action,\u003c\/i\u003e Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action. \u003c\/p\u003e\u003cp\u003eBy the final page, you''ll know exactly how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eChoose the data that matters most to your decision-makers\u003c\/li\u003e \u003cli\u003eSpeak to different stakeholder audience personality types (even the most challenging)\u003c\/li\u003e \u003cli\u003eInfuse your data presentation with a persuasive narrative st\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePrologue xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAct I Conceptualize: Presentation Planning, Story, Structure, and Brainstorming 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Understand Why Effective Data Presentation Is Critical to Good Business 2\u003c\/p\u003e \u003cp\u003e2 Be Your Audience 9\u003c\/p\u003e \u003cp\u003e3 Learn to Speak Different Audience Languages 17\u003c\/p\u003e \u003cp\u003e4 Transmit a Clear Message 23\u003c\/p\u003e \u003cp\u003e5 Tell an Actual Story 29\u003c\/p\u003e \u003cp\u003e6 Create Conceptual Clarity with Analogies 42\u003c\/p\u003e \u003cp\u003e7 Suit Up Your Recommendations for Action 46\u003c\/p\u003e \u003cp\u003e8 Translate Your Content into a Persuasive Outline 53\u003c\/p\u003e \u003cp\u003e9 Brainstorm Your Content into Slide Format 70\u003c\/p\u003e \u003cp\u003e10 Digitize Your Analog Slide Content 77\u003c\/p\u003e \u003cp\u003eAct I Intermission 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAct II Design Your Slides: Slide Graphics, Layout, and Emphasis 86\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Why Bad Slide Design Is Not a PowerPoint Problem 87\u003c\/p\u003e \u003cp\u003e12 Sharpen Their Vision with Preattentive Attributes 97\u003c\/p\u003e \u003cp\u003e13 De-fluff Your Slides and Embrace White Space 106\u003c\/p\u003e \u003cp\u003e14 The Lethal Downside of Bullet Points 115\u003c\/p\u003e \u003cp\u003e15 Create Hype with Your Type 122\u003c\/p\u003e \u003cp\u003e16 Harness the Power of Real Imagery 139\u003c\/p\u003e \u003cp\u003e17 Master Motion with Simple Animation 162\u003c\/p\u003e \u003cp\u003eAct II Intermission 172\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAct III Visualize Data: Data Visualization + Storytelling featuring the PICA Protocol Prescription 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Data Storytelling: The Intersection of Conceptualization and Design 174\u003c\/p\u003e \u003cp\u003e19 P is for PURPOSE 176\u003c\/p\u003e \u003cp\u003e20 I is for INSIGHT 182\u003c\/p\u003e \u003cp\u003e21 C is for CONTEXT 194\u003c\/p\u003e \u003cp\u003e22 A is for AESTHETICS 201\u003c\/p\u003e \u003cp\u003e23 Choose the Right Chart 219\u003c\/p\u003e \u003cp\u003e24 Avoid the Most Common Visualization Violations 234\u003c\/p\u003e \u003cp\u003e25 Next-Level Charts to (Carefully) Consider 253\u003c\/p\u003e \u003cp\u003e26 Create Ethical Data Visualizations 260\u003c\/p\u003e \u003cp\u003e27 Build the Story: The PICA Protocol in Action 268\u003c\/p\u003e \u003cp\u003eAct III Intermission 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAct IV Deliver: Public Speaking, Preparation, and Communication Mastery 282\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e28 Why Does Delivery Even Matter? 283\u003c\/p\u003e \u003cp\u003e29 Practice Like the Pros 285\u003c\/p\u003e \u003cp\u003e30 Refine Your Speech Patterns 290\u003c\/p\u003e \u003cp\u003e31 Master Your Mind and Body 295\u003c\/p\u003e \u003cp\u003e32 Master Your Audience and Overcome Challenging Communication 304\u003c\/p\u003e \u003cp\u003e33 Beast Mode Techniques for Maximum Audience Engagement 309\u003c\/p\u003e \u003cp\u003e34 Send an Effective Presentation Handout 317\u003c\/p\u003e \u003cp\u003eAct IV Intermission 324\u003c\/p\u003e \u003cp\u003eThis Is the End and Just the Beginning 325\u003c\/p\u003e \u003cp\u003eDid You Enjoy This Book? 329\u003c\/p\u003e \u003cp\u003eResources 330\u003c\/p\u003e \u003cp\u003eRecommended Reading, Resources, and Experts 332\u003c\/p\u003e \u003cp\u003eClosing Credits 333\u003c\/p\u003e \u003cp\u003eAbout the author 336\u003c\/p\u003e \u003cp\u003eIndex 337\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407602983255,"sku":"9781394202171","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394202171.jpg?v=1730499904","url":"https:\/\/bookcurl.com\/products\/present-beyond-measure-9781394202171","provider":"Book Curl","version":"1.0","type":"link"}