{"product_id":"preparing-effective-business-plans-9780133506976","title":"Preparing Effective Business Plans","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eBrief Contents   PART I. STARTING THE PROCESS  \u003cul\u003e\u003cli\u003eChapter 1. Why Plan?\u003c\/li\u003e\u003c\/ul\u003e  PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN  \u003cul\u003e\n\u003cli\u003eChapter 2. Developing and Screening Business Ideas\u003c\/li\u003e\n\u003cli\u003eChapter 3. Feasibiity Analysis\u003c\/li\u003e\n\u003c\/ul\u003e  PART III. PREPARING A BUSINESS PLAN  \u003cul\u003e\n\u003cli\u003eChapter 4. Introductory Material, Executive Summary, and Description of the Business\u003c\/li\u003e\n\u003cli\u003eChapter 5. Industry Analysis\u003c\/li\u003e\n\u003cli\u003eChapter 6. Market Analysis\u003c\/li\u003e\n\u003cli\u003eChapter 7. Marketing Plan\u003c\/li\u003e\n\u003cli\u003eChapter 8. Management Team and Company Structure\u003c\/li\u003e\n\u003cli\u003eChapter 9. Operations Plan and Product (or Service) Design and Development Plan\u003c\/li\u003e\n\u003cli\u003eChapter 10. Financial Projections\u003c\/li\u003e\n\u003c\/ul\u003e  PART IV. PRESENTING THE BUSINESS PLAN  \u003cul\u003e\u003cli\u003eChapter 11. Presenting the Plan with Confidence\u003c\/li\u003e\u003c\/ul\u003e  Name Index  Subject Index","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51138094334295,"sku":"9780133506976","price":99.13,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780133506976.jpg?v=1751917965","url":"https:\/\/bookcurl.com\/products\/preparing-effective-business-plans-9780133506976","provider":"Book Curl","version":"1.0","type":"link"}