{"product_id":"predictive-marketing-9781119037361","title":"Predictive Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMake personalized marketing a reality with this practical guide to predictive analytics    Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Who Should Read This Book ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 A Complete Predictive Marketing Primer 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers 3\u003c\/p\u003e \u003cp\u003eChapter 2 An Easy Primer to Predictive Analytics for Marketers 23\u003c\/p\u003e \u003cp\u003eChapter 3 Get to Know Your Customers First: Build Complete Customer Profiles 43\u003c\/p\u003e \u003cp\u003eChapter 4 Managing Your Customers as a Portfolio to Improve Your Valuation 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 Nine Easy Plays to Get Started with Predictive Marketing 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Play One: Optimize Your Marketing Spending Using Customer Data 77\u003c\/p\u003e \u003cp\u003eChapter 6 Play Two: Predict Customer Personas and Make Marketing Relevant Again 93\u003c\/p\u003e \u003cp\u003eChapter 7 Play Three: Predict the Customer Journey for Life Cycle Marketing 103\u003c\/p\u003e \u003cp\u003eChapter 8 Play Four: Predict Customer Value and Value-Based Marketing 115\u003c\/p\u003e \u003cp\u003eChapter 9 Play Five: Predict Likelihood to Buy or Engage to Rank Customers 123\u003c\/p\u003e \u003cp\u003eChapter 10 Play Six: Predict Individual Recommendations for Each Customer 137\u003c\/p\u003e \u003cp\u003eChapter 11 Play Seven: Launch Predictive Programs to Convert More Customers 145\u003c\/p\u003e \u003cp\u003eChapter 12 Play Eight: Launch Predictive Programs to Grow Customer Value 155\u003c\/p\u003e \u003cp\u003eChapter 13 Play Nine: Launch Predictive Programs to Retain More Customers 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3 How to Become a True Predictive Marketing Ninja 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 An Easy-to-Use Checklist of Predictive Marketing Capabilities 185\u003c\/p\u003e \u003cp\u003eChapter 15 An Overview of Predictive (and Related) Marketing Technology 197\u003c\/p\u003e \u003cp\u003eChapter 16 Career Advice for Aspiring Predictive Marketers 209\u003c\/p\u003e \u003cp\u003eChapter 17 Privacy and the Difference Between Delightful and Invasive 215\u003c\/p\u003e \u003cp\u003eChapter 18 The Future of Predictive Marketing 221\u003c\/p\u003e \u003cp\u003eAppendix: Overview of Customer Data Types 229\u003c\/p\u003e \u003cp\u003eIndex 237\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866384871767,"sku":"9781119037361","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119037361.jpg?v=1722278394","url":"https:\/\/bookcurl.com\/products\/predictive-marketing-9781119037361","provider":"Book Curl","version":"1.0","type":"link"}