{"product_id":"predictably-irrational-9780061353246","title":"Predictably Irrational","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? \u003c\/p\u003e \u003cp\u003e Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? \u003c\/p\u003e \u003cp\u003e When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? \u003c\/p\u003e \u003cp\u003e In this newly revised and expanded edition of the groundbreaking \u003ci\u003eNew York Times\u003c\/i\u003e bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictableâ??making us predictably irrational. \u003c\/p\u003e","brand":"HarperCollins Publishers Inc","offers":[{"title":"Default Title","offer_id":48864055689559,"sku":"9780061353246","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780061353246.jpg?v=1722270183","url":"https:\/\/bookcurl.com\/products\/predictably-irrational-9780061353246","provider":"Book Curl","version":"1.0","type":"link"}