{"product_id":"practice-of-public-relations-the-global-edition-9781292160054","title":"Practice of Public Relations The Global Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003ePart I: Evolution\u003c\/b\u003e \u003c\/li\u003e\n\u003cli\u003e1. Defining Public Relations \u003c\/li\u003e\n\u003cli\u003e2. The History and Growth of Public Relations \u003c\/li\u003e\n\u003cli\u003e  \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart II: Preparation\/Process\u003c\/b\u003e \u003c\/li\u003e\n\u003cli\u003e3. Communication \u003c\/li\u003e\n\u003cli\u003e4. Public Opinion \u003c\/li\u003e\n\u003cli\u003e5. Management \u003c\/li\u003e\n\u003cli\u003e6. Ethics \u003c\/li\u003e\n\u003cli\u003e7. The Law \u003c\/li\u003e\n\u003cli\u003e8. Research \u003c\/li\u003e\n\u003cli\u003e  \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart III: The Publics\u003c\/b\u003e \u003c\/li\u003e\n\u003cli\u003e9. Media \u003c\/li\u003e\n\u003cli\u003e10. Social Media \u003c\/li\u003e\n\u003cli\u003e11. Employee Relations \u003c\/li\u003e\n\u003cli\u003e12. Government Relations \u003c\/li\u003e\n\u003cli\u003e13. Community Relations \u003c\/li\u003e\n\u003cli\u003e14. International Consumer Relations \u003c\/li\u003e\n\u003cli\u003e  \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart IV: Execution\u003c\/b\u003e \u003c\/li\u003e\n\u003cli\u003e15. Public Relations Writing \u003c\/li\u003e\n\u003cli\u003e16. Integrated Marketing Communications \u003c\/li\u003e\n\u003cli\u003e17. Crisis Management \u003c\/li\u003e\n\u003cli\u003e18. Launching a career \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019586175319,"sku":"9781292160054","price":77.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292160054.jpg?v=1750780708","url":"https:\/\/bookcurl.com\/products\/practice-of-public-relations-the-global-edition-9781292160054","provider":"Book Curl","version":"1.0","type":"link"}