{"product_id":"practical-marketing-for-schools-9780631188049","title":"Practical Marketing for Schools","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Figures vii\u003c\/p\u003e \u003cp\u003eList of Tables viii\u003c\/p\u003e \u003cp\u003eList of Exhibits ix\u003c\/p\u003e \u003cp\u003ePreface x\u003c\/p\u003e \u003cp\u003eAcknowledgements xiv\u003c\/p\u003e \u003cp\u003e1 What is Marketing? 1\u003c\/p\u003e \u003cp\u003e2 Targeting the Marketing Message 5\u003c\/p\u003e \u003cp\u003e3 Marketing Action Plan 15\u003c\/p\u003e \u003cp\u003e4 Internal Marketing and Communication 27\u003c\/p\u003e \u003cp\u003e5 Understanding the Education Market: Techniques and Methods of Market Research  35\u003c\/p\u003e \u003cp\u003e6 Croup or Collaborative Marketing 45\u003c\/p\u003e \u003cp\u003e7 Defining Education Products 48\u003c\/p\u003e \u003cp\u003e8 Image-building 58\u003c\/p\u003e \u003cp\u003e9 Public Relations 72\u003c\/p\u003e \u003cp\u003e10 Advertising 89\u003c\/p\u003e \u003cp\u003e11 Fund-raising 100\u003c\/p\u003e \u003cp\u003e12 Education Exhibitions 114\u003c\/p\u003e \u003cp\u003e13 Case Study 1: Marketing Plan for a Secondary School 119\u003c\/p\u003e \u003cp\u003e14 Case Study 2: Stour Valley Community School Creates a New Logo 124\u003c\/p\u003e \u003cp\u003e15 Case Study 3: Competing for Sixth Form Pupils 127\u003c\/p\u003e \u003cp\u003e16 Marketing Schools and Codes of Professional Practice 133\u003c\/p\u003e \u003cp\u003e17 Conclusion: Performance Evaluation 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendices\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Survey into School Marketing 147\u003c\/p\u003e \u003cp\u003eB Questionnaire Design 173\u003c\/p\u003e \u003cp\u003eC Model Questionnaire 181\u003c\/p\u003e \u003cp\u003eD Techniques for Measuring a School’s Image 184\u003c\/p\u003e \u003cp\u003eE Marketing Education Services Overseas 190\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":53515456119127,"sku":"9780631188049","price":34.39,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/practical-marketing-for-schools-9780631188049","provider":"Book Curl","version":"1.0","type":"link"}