{"product_id":"pr-strategy-and-application-9781405144087","title":"PR Strategy and Application","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePR Strategy and Application\u003c\/i\u003e is a comprehensive and accessible text that situates Public Relations in a 21\u003csup\u003est\u003c\/sup\u003e century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager.  \u003cul\u003e \u003cli\u003eWinner of the 2010 PRIDE award given by the PR Division of the National Communication Association\u003c\/li\u003e \u003cli\u003e \u003cp\u003eGives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eArgues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEmphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders\u003c\/p\u003e \u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  \u003cp\u003e1. Introduction and Overview\u003c\/p\u003e \u003cp\u003e2. Public Relations Contested and Ethically Challenged\u003c\/p\u003e \u003cp\u003e3. Public Relations and Transparency\u003c\/p\u003e \u003cp\u003e4. Public Relations as Strategic Communication\u003c\/p\u003e \u003cp\u003e5. Public Relations as Activism\u003c\/p\u003e \u003cp\u003e6. Media Relations: Shaping the News\u003c\/p\u003e \u003cp\u003e7. Technological Development and Online Public Relations\u003c\/p\u003e \u003cp\u003e8. Social Marketing\u003c\/p\u003e \u003cp\u003e9. Reputation Management\u003c\/p\u003e \u003cp\u003e10. Issues Management\u003c\/p\u003e \u003cp\u003e11. Risk Communication\u003c\/p\u003e \u003cp\u003e12. Crisis Communication\u003c\/p\u003e \u003cp\u003e13. Corporate Social Responsibility: A New Driver for Public Relations\u003c\/p\u003e \u003cp\u003e14. Public Relations Goes International\u003c\/p\u003e \u003cp\u003e15. Conclusion: Does Society Need Public Relations?\u003c\/p\u003e \u003cp\u003eAppendix 1: US Food \u0026amp; Drug Administration News Release\u003c\/p\u003e \u003cp\u003eAppendix 2: US Centers for Disease Control and Prevention News Release\u003c\/p\u003e \u003cp\u003eAppendix 3: American Veterinary Medical Association Media Alert\u003c\/p\u003e \u003cp\u003eAppendix 4: US Food \u0026amp; Drug Administration Pitch Letter Guidance\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49407878168919,"sku":"9781405144087","price":37.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781405144087.jpg?v=1730500827","url":"https:\/\/bookcurl.com\/products\/pr-strategy-and-application-9781405144087","provider":"Book Curl","version":"1.0","type":"link"}