{"product_id":"pr-a-social-history-of-spin-9780465061792","title":"Pr A Social History Of Spin","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eStagecraft And Truth In An Age Of Public Relations * Visiting Edward Bernays  * Dealing in Reality: Protocols of Persuasion   The Crowd Is In The Saddle: Progressive Politics And The Rise Of Public Relations * Truth Happens: An Age of Publicity Begins  * Controlling Chaos  * Educate the Public!  * House of Truth   Changing Rhetorics Of Persuasion * Social Psychology and the Quest for the Public Mind  * Unseen Engineers: Biography of an Idea  * Modern Pipeline of Persuasion  * Optical Illusions   Battles For The American Way * Silver Chains and Friendly Giants  * The Greater Good  * The New Deal and the Publicity of Social Enterprise  * Money Talks: Publicity of Private Enterprise   Commercializing The Cosmos * Public Ultimatums  * Engineering Consensus  * Coda: The Public and Its Problems: Some Notes for the New Millennium","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":52083965624663,"sku":"9780465061792","price":28.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780465061792.jpg?v=1762204533","url":"https:\/\/bookcurl.com\/products\/pr-a-social-history-of-spin-9780465061792","provider":"Book Curl","version":"1.0","type":"link"}