{"product_id":"power-stories-9781118387511","title":"Power Stories","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLearn to tell stories that have the power to inspire, motivate, and sell\u003c\/b\u003e  \u003cp\u003eStorytelling in business is a skill that''s rarely taughtand often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and \u003ci\u003ePower Stories: The 8 Stories You Must Tell to Build an Epic Business\u003c\/i\u003e gives readers the skills they need to master this lost art to make sales and seal deals. Whether it''s in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.\u003c\/p\u003e \u003cp\u003eFrom power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExpla\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Australia Ltd","offers":[{"title":"Default Title","offer_id":49528827773271,"sku":"9781118387511","price":20.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118387511.jpg?v=1731873176","url":"https:\/\/bookcurl.com\/products\/power-stories-9781118387511","provider":"Book Curl","version":"1.0","type":"link"}