{"product_id":"power-presenter-the-9780136933748","title":"Power Presenter The","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJerry Weissma\u003c\/b\u003en is the founder and president of Suasive, Inc., formerly Power Presentations, Ltd. Weissman began his career as a staff producer-director of public affairs and news programs at CBS TV in New York, where he learned the skills to master the building blocks of every presentation: a clear, compelling story, well-designed graphics, natural delivery, and the art of Q\u0026amp;A. In 1988, Weissman brought these skills to Silicon Valley. In short order, he established himself as the coach for Silicon Valley CEOs developing their IPO roadshows by teaching them to tell their business stories through the eyes of their investors. In doing so, he helped their companies raise hundreds of billions of dollars. After amassing an elite client list of IPOs, he soon widened his focus to coaching public and privately held companies to develop and deliver all types of business presentations. Today his methodology has helped thousands of companies on every continent deliver high-stakes presentati\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword to the Second Edition     xvii \u003cbr\u003e \u003cbr\u003ePreface: Show Me the Money     xxi \u003cbr\u003e \u003cbr\u003e \u003cb\u003eIntroduction:  The Deer in the Headlights     xxvii\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eFight-or-Flight     xxvii \u003cbr\u003e \u003cbr\u003eAdrenaline Rush Remedies     xxviii \u003cbr\u003e \u003cbr\u003eThe Mental Method     xxix \u003cbr\u003e \u003cbr\u003eBook Conventions     xxx \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter One:  Actions Speak Louder Than Words     1\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eAudience Advocacy     1 \u003cbr\u003e \u003cbr\u003eThe Power of the Visual     3 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Two:  Creating Empathy with Your Audience     11\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eEmpathy     11 \u003cbr\u003e \u003cbr\u003eThe Science of Empathy     12 \u003cbr\u003e \u003cbr\u003eThe Effectiveness Matrix     15 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Three:  The Butterflies in Your Stomach     23\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eFight-or-Flight: Internal Dynamics     23 \u003cbr\u003e \u003cbr\u003eFight-or-Flight: External Dynamics     26 \u003cbr\u003e \u003cbr\u003ePresenter Behavior\/Audience Perception     29 \u003cbr\u003e \u003cbr\u003eThe \u003ci\u003eYikes!\u003c\/i\u003e Moment     30 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Four:  The Quest for Content     31\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eSlides     32 \u003cbr\u003e \u003cbr\u003eScript     33 \u003cbr\u003e \u003cbr\u003eTeleprompter (Also Known as Autocue)     34 \u003cbr\u003e \u003cbr\u003eComfort Monitors     35 \u003cbr\u003e \u003cbr\u003eAdvanced Technology     36 \u003cbr\u003e \u003cbr\u003eFive Simple Steps to Develop Your Story     37 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Five:  The Mental Method     45\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eConcentration     45 \u003cbr\u003e \u003cbr\u003eThe Mind–Body Connection     46 \u003cbr\u003e \u003cbr\u003eThe Mental Method     49 \u003cbr\u003e \u003cbr\u003eDelivering Your Message     59 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Six:  The Learning Process     61\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eChange     61 \u003cbr\u003e \u003cbr\u003eThe Four Stages of Learning     62 \u003cbr\u003e \u003cbr\u003eComfort Zone Paradox     63 \u003cbr\u003e \u003cbr\u003eRepetition over Time     65 \u003cbr\u003e \u003cbr\u003eThe \u003ci\u003eYikes!\u003c\/i\u003e Moment     68 \u003cbr\u003e \u003cbr\u003eThe Suasive Master Skills Cycle     69 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Seven:  Speak with Your Body Language     71\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eThe Historic Kennedy–Nixon Debate     71 \u003cbr\u003e \u003cbr\u003eExternal Factors\/Audience Perception     76 \u003cbr\u003e \u003cbr\u003eVisual Dynamics     77 \u003cbr\u003e \u003cbr\u003eVocal Dynamics     92 \u003cbr\u003e \u003cbr\u003ePutting It All Together     96 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Eight:  Control Your Cadence: The Phrase     99\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eCadence     99 \u003cbr\u003e \u003cbr\u003eComplete the Arc     100 \u003cbr\u003e \u003cbr\u003eRising\/Falling Inflection     102 \u003cbr\u003e \u003cbr\u003eComplete the Arc in Action     107 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Nine:  Control Your Cadence: The Pause     111\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e \u003ci\u003eUn\u003c\/i\u003ewords     112 \u003cbr\u003e \u003cbr\u003eTen Benefits of the Pause     120 \u003cbr\u003e \u003cbr\u003eSpeak \u003ci\u003eOnly \u003c\/i\u003eto Eyes     120 \u003cbr\u003e \u003cbr\u003ePhrase \u0026amp; Pause     122 \u003cbr\u003e \u003cbr\u003eCadence Summary     124 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Ten:  Tools of the Trade     127\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003ePosition     127 \u003cbr\u003e \u003cbr\u003eThe Presentation Checklist     130 \u003cbr\u003e \u003cbr\u003ePutting It All Together     133 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Eleven:  Slide\u003ci\u003eSynchronization\u003c\/i\u003e     135\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eDesign\/Delivery Balance     135 \u003cbr\u003e \u003cbr\u003eThe Suasive Meta Design Concepts     138 \u003cbr\u003e \u003cbr\u003eSeven Steps of Slide \u003ci\u003eSync\u003c\/i\u003e Delivery     141 \u003cbr\u003e \u003cbr\u003eSlide \u003ci\u003eSync\u003c\/i\u003e Delivery in Action     148 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Twelve:  Slide\u003ci\u003eSync\u003c\/i\u003e Narrative     149\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eDescribe     149 \u003cbr\u003e \u003cbr\u003eNarrative Continuity     154 \u003cbr\u003e \u003cbr\u003eThree Simple Steps of Continuity     155 \u003cbr\u003e \u003cbr\u003ePutting It All Together     156 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eChapter Thirteen:  Masters of the Game     157\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003eThe Great Communicator     157 \u003cbr\u003e \u003cbr\u003eSir Winston Churchill     160 \u003cbr\u003e \u003cbr\u003ePresident John F. Kennedy     161 \u003cbr\u003e \u003cbr\u003eReverend Martin Luther King, Jr.     162 \u003cbr\u003e \u003cbr\u003eReverend Billy Graham     163 \u003cbr\u003e \u003cbr\u003eThe Great Communicator Redux     165 \u003cbr\u003e \u003cbr\u003eThe Great Orators: Conversation and Empathy     167 \u003cbr\u003e \u003cbr\u003e \u003cb\u003eCoda:  Ending with the Beginning     169\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e \u003cb\u003eEndnotes     173\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e \u003cb\u003eAppendix A:  Video Links     187\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e \u003cb\u003eAcknowledgments     193\u003cbr\u003e\u003cbr\u003eAbout the Author     195\u003cbr\u003e\u003cbr\u003eIndex     197\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003e","brand":"Pearson Education (US)","offers":[{"title":"Default Title","offer_id":49524414316887,"sku":"9780136933748","price":18.04,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780136933748.jpg?v=1731856685","url":"https:\/\/bookcurl.com\/products\/power-presenter-the-9780136933748","provider":"Book Curl","version":"1.0","type":"link"}