{"product_id":"power-performance-9781405198691","title":"Power Performance","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.  \u003cul\u003e \u003cli\u003eTailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera\u003c\/li\u003e \u003cli\u003eIncludes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera\u003c\/li\u003e \u003cli\u003eIncorporates profiles of leading multimedia journalists and public relations practitioners\u003c\/li\u003e \u003cli\u003eAddresses the key ethical issues for the profession\u003c\/li\u003e \u003cli\u003eOffers practical advice for putting presentation skills to work\u003c\/li\u003e \u003cli\u003eStorytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience.\" (Blog Business World, 24 September 2011)  \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAbout the Authors.\u003c\/b\u003e  \u003cp\u003e\u003cb\u003eForeword by Lester Holt, NBC News\/MSNBC.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Role of the Storyteller.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Brian Williams, NBC News.\u003c\/p\u003e \u003cp\u003eResource: IJPC.org, The Image of the Journalist in Popular Culture.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Reporting Stories across Media.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Linda Hurtado, WFTS-TV.\u003c\/p\u003e \u003cp\u003eProfile: Casey Cora, http:\/\/oakpark.patch.com.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Writing the Story for Print and the Web.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: J.R. Raphael, Contributing Editor, \u003ci\u003ePC World\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eProfile: Eric Deggans, \u003ci\u003eSt. Petersburg Times\u003c\/i\u003e and tampabay.com.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Video Storytelling on the Air and on the Web.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Joe Little, KGTV-TV San Diego.\u003c\/p\u003e \u003cp\u003eProfile: Jessica Yellin, TV Reporter, CNN.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Presenting the Story on Camera, on Air, and Online.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Poppy Harlow, CNNMoney.com.\u003c\/p\u003e \u003cp\u003eProfile: Owen J. Michael, KABC-TV.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Practicing Public Relations in a Multimedia World.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: James Lee, Lee Strategy Group.\u003c\/p\u003e \u003cp\u003eProfile: Ann Kellan, Intermedia Marketing \u0026amp; Production, Atlanta.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Ethical Journalism in Multicultural Media.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Corey Flintoff, National Public Radio, www.npr.org.\u003c\/p\u003e \u003cp\u003eProfile: Frenita Buddy, Hope Channel.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Putting Your Skills to Work.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProfile: Kris Van Cleave, WJLA-TV.\u003c\/p\u003e \u003cp\u003eProfile: Lila King, Senior Producer, CNN.com.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49529342329175,"sku":"9781405198691","price":33.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781405198691.jpg?v=1731875239","url":"https:\/\/bookcurl.com\/products\/power-performance-9781405198691","provider":"Book Curl","version":"1.0","type":"link"}