{"product_id":"postfordist-cinema-9780231183710","title":"PostFordist Cinema","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eJeff Menne rewrites the history of the New Hollywood boom of the late 196s and 197s, arguing that auteur theory served to reconcile directors to Hollywood’s corporate project. \u003ci\u003ePost-Fordist Cinema\u003c\/i\u003e sheds new light on the cultural myth of the great director and the birth of the “creative economy.”\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eMenne links the development of the auteur theory in the U.S. and its enactment in the filmmaking practices of the New Hollywood to the rise of the “management revolution” of the postwar period. In Menne’s telling, New Hollywood auteurs—and their small production companies—at once instantiate the practices of this management revolution while also offering allegories for it in the films they make. This salient and persuasive book connects these arguments to case studies of small production companies, demonstrating how these entities enabled new forms of creative labor that were nonetheless compatible with the larger corporations that took over the studios at this time. -- Derek Nystrom, author of \u003ci\u003eHard Hats, Rednecks, and Macho Men: Class in 1970s American Cinema\u003c\/i\u003e\u003cbr\u003eMenne has produced a masterful study in which close readings of key films of the post-studio era are informed by an understanding of large-scale socioeconomic trends and evolving institutional arrangements. Deeply researched and carefully argued, \u003ci\u003ePost-Fordist Cinema\u003c\/i\u003e represents a new and promising direction for the field. -- Virginia Wright Wexman, author of \u003ci\u003eCreating the Couple: Love, Marriage, and Hollywood Performance\u003c\/i\u003e\u003cbr\u003e\u003ci\u003ePost-Fordist Cinema\u003c\/i\u003e rewrites the standard narrative of New Hollywood. Joining the dots between auteurism, corporate management theory, and the counterculture, Menne shows how innovative small firms played a pivotal role in the emergence of New Hollywood and the rise of the “cultural economy.” Packed with bravura close readings and rigorous industrial history, this is an outstanding contribution to the scholarship on 1960s and 1970s cinema. -- Lawrence Webb, author of \u003ci\u003eThe Cinema of Urban Crisis: Seventies Film and the Reinvention of the City\u003c\/i\u003e\u003cbr\u003eJeff Menne has made a crucial contribution to our understanding of postclassical Hollywood. Examining the films and filmmaking of small “outsider” firms run by a range of savvy industry players – from star Kirk Douglas to producers Richard Zanuck and David Brown to renegade director Robert Altman – \u003ci\u003ePost-Fordist Cinema\u003c\/i\u003e gauges the economic logic, innovative aesthetics and revisionist auteurism of the nascent New Hollywood. -- Thomas Schatz, author of \u003ci\u003eThe Genius of the System: Hollywood Filmmaking in the Studio Era\u003c\/i\u003e\u003cbr\u003eMenne’s book offers not only a history of the \"new Hollywood” of the  late 1960s and early 1970s, but also a deft examination of what was lost  and what was gained as filmmaking dealt with television and the loss of  a theater audience. * Choice *\u003cbr\u003eMenne provokes a reassessment of New Hollywood, a golden age of the director\u003cbr\u003ein American cinema, as non-auteur driven. Such revision does not necessarily dilute\u003cbr\u003ethe achievements of the filmmakers who reinvigorated Hollywood but encourage us\u003cbr\u003eto appreciate them for resisting deification as auteurs in order to increase the artistic\u003cbr\u003econtributions from the bottom-up in their productions during this period. * Historical Journal of Film, Radio and Television *\u003cbr\u003eWith its bold rethinking of New Hollywood, Menne’s book is undeniably appealing to film scholars. It should also appeal to readers seeking to understand how creative works encode abstract processes of capitalist development. * Film Quarterly *\u003cbr\u003eImpeccably researched, Menne’s monograph brings fresh clarity to New Hollywood’s industrial machinations . . . [\u003ci\u003ePost-Fordist Cinema\u003c\/i\u003e] refreshes the domain of auteur theory in ways both insightful and original. * This Year's Work in Critical and Cultural Theory *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments\u003cbr\u003eIntroduction: The Business of Auteur Theory\u003cbr\u003e1: Post (Henry and John) Fordism: Kirk Douglas and Guerilla Economy\u003cbr\u003e2. The Cinema of Defection: The Corporate Counterculture and Robert Altman’s Lion’s Gate\u003cbr\u003e3. Television Totalities: Zanuck-Brown and the Privately-Held Company\u003cbr\u003e4. The Ethos of Incorporation: BBS and the Law of Unnatural Persons\u003cbr\u003eAfterword: Auteurs, Amateurs, Animators\u003cbr\u003eNotes\u003cbr\u003eIndex","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":49400320786775,"sku":"9780231183710","price":25.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231183710.jpg?v=1730470382","url":"https:\/\/bookcurl.com\/products\/postfordist-cinema-9780231183710","provider":"Book Curl","version":"1.0","type":"link"}