{"product_id":"positioning-for-architecture-and-design-firms-9780470472255","title":"Positioning for Architecture and Design Firms","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.  \u003cp\u003eAcknowledgements.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eChapter 1. Future Tense.\u003c\/p\u003e \u003cp\u003eChapter 2. Positioning.\u003c\/p\u003e \u003cp\u003eChapter 3. Firm Identity and Purpose.\u003c\/p\u003e \u003cp\u003eChapter 4. Markets and Services.\u003c\/p\u003e \u003cp\u003eChapter 5. The Marketing System.\u003c\/p\u003e \u003cp\u003eChapter 6. Organization Development.\u003c\/p\u003e \u003cp\u003eChapter 7. Advanced Research and Open Innovation.\u003c\/p\u003e \u003cp\u003eAPPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.\u003c\/p\u003e \u003cp\u003eAfterword: THE FUTURE OF THE DESIGN PROFESSION.\u003c\/p\u003e \u003cp\u003e About the Book.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525375598935,"sku":"9780470472255","price":68.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470472255.jpg?v=1731860278","url":"https:\/\/bookcurl.com\/products\/positioning-for-architecture-and-design-firms-9780470472255","provider":"Book Curl","version":"1.0","type":"link"}