{"product_id":"portfolio-building-activities-in-social-media-9781071828038","title":"Portfolio Building Activities in Social Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFeaturing 125real-world activities across various social media platforms!\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003ePortfolio Building Activities in Social Media \u003c\/strong\u003eshows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's \u003cem\u003eSocial Media for Strategic Communication\u003c\/em\u003e, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I. FOUNDATION FOR CREATING A STRATEGIC MINDSET CHAPTER 1. Introduction to Social Media: An Art and Science    Creative Exercise and Self-Awareness Assignments CHAPTER 2. Ethical and Legal Fundamentals of Social Media    Individual Assignments    Group Projects    Workshops\/Consulting CHAPTER 3. Personal and Professional Branding for Social Media    Individual Assignments    Workshop\/Consulting Projects CHAPTER 4. Diversity and Inclusion in Social Media    Individual Assignments    Group Projects    Workshop\/Consulting Projects CHAPTER 5. Industry Qualifications and Roles in Social Media    Individual Assignments    Group Projects CHAPTER 6. Research in Social Media: Listening, Monitoring, and Analysis    Individual Assignments    Group Projects    Workshop\/Consulting Project PART II. UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES) CHAPTER 7. Strategic Planning for Social Media    Individual Assignments    Group Projects CHAPTER 8. Influencer Marketing    Individual Assignments    Group Assignments    Workshop\/Consulting Projects CHAPTER 9. Paid Media    Individual Assignments    Group Assignments    Workshop\/Consulting Projects CHAPTER 10. Strategic Writing for Social Media    Individual Assignments    Group Assignments    Workshop\/Consulting Projects CHAPTER 11. Audience Segmentation and Analysis    Individual Assignments    Group Assignments    Workshop\/Consulting Projects CHAPTER 12. Creating, Managing, and Curating Content: Strategies, Tactics, and Key Messages    Individual Assignments    Group Projects    Workshops\/Consulting Projects CHAPTER 13. Measurement, Evaluation, Budget, and Calendar Considerations for Social Media    Individual Assignments    Group Projects    Workshop\/Consulting Projects PART III. APPLICATION AND FUTURE CONSIDERATIONS CHAPTER 14. How Social Media Is Applied: Exploring Different Specializations + Case Studies I    Individual Assignments    Group Projects    Workshop\/Consulting Projects CHAPTER 15. How Social Media Is Applied: Exploring Different Specializations + Case Studies II    Individual Assignments    Group Projects CHAPTER 16. What Does the Social Media World Have That Is New?    Individual Assignments    Group Projects    Workshop\/Consulting Projects","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":48738209562967,"sku":"9781071828038","price":48.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781071828038.jpg?v=1723811820","url":"https:\/\/bookcurl.com\/products\/portfolio-building-activities-in-social-media-9781071828038","provider":"Book Curl","version":"1.0","type":"link"}