{"product_id":"popup-business-for-dummies-9781118443491","title":"PopUp Business For Dummies","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.\u003c\/p\u003e \u003cp\u003eInside \u003ci\u003ePop-Up Business For Dummies\u003c\/i\u003e, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlanning your pop-up venture - whether it's a shop, studio, gallery, or community hub.\u003c\/li\u003e \u003cli\u003eFinding the right space for you.\u003c\/li\u003e \u003cli\u003eNegotiating with the landlord and sorting out the legalities.\u003c\/li\u003e \u003cli\u003eFixing up and fitting out your space on a budget.\u003c\/li\u003e \u003cli\u003ePulling in the punters - advertising and marketing your pop-up.\u003c\/li\u003e \u003cli\u003eManaging a successful pop-up business day-to-day.\u003c\/li\u003e \u003cli\u003eClosing up shop efficiently.\u003c\/li\u003e \u003cli\u003eLots of case studies, checklists, tips and hints from experienced pop-up people!\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eI would recommend it as essential reading for anybody considering their own pop-up, and will definitely use it when developing my own projects in the future (Arts Porfessional, December 2012) One of the ways to keep the conventional retail model fresh is elegantly explained Thompson explains its principles and practice brilliantly and succinctly. (Cambridge Business, March 2013) What makes Dan Thompson s book stand apart is his can-do attitude and understanding of the relationship between customers and pop-up providers, particularly regarding social media. (Ceramic Review, May 2013) I think this book is a must for people starting a pop up business. From its checklists to its well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff. (Frost Magazine, May 2013)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction 1  \u003cp\u003e\u003cb\u003ePart I: Planning to Pop Up 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Welcome to the World of Pop Ups 9\u003c\/p\u003e \u003cp\u003eChapter 2: Developing Your Pop Up Plan 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Building on Your Pop Up Foundations 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Building Your Team 37\u003c\/p\u003e \u003cp\u003eChapter 4: Funding Your Project 57\u003c\/p\u003e \u003cp\u003eChapter 5: Finding Your Space and Your Landlord 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Filling Your Pop Up with People 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Making an Impression: Branding and Marketing 91\u003c\/p\u003e \u003cp\u003eChapter 7: Producing and Distributing Leaflets and Posters 107\u003c\/p\u003e \u003cp\u003eChapter 8: Making the Most of Social Media 121\u003c\/p\u003e \u003cp\u003eChapter 9: Cooking Up a Media Storm for Your Pop Up 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Running Your Pop Up 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Designing and Kitting Out Your Space 155\u003c\/p\u003e \u003cp\u003eChapter 11: Managing Your Shop and Staff 173\u003c\/p\u003e \u003cp\u003eChapter 12: Meeting Your Customers 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Looking to the Future 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13: Measuring the Success of Your Pop Up 199\u003c\/p\u003e \u003cp\u003eChapter 14: Packing Up and Moving On  213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart VI: The Part of Tens 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15: Ten Useful Items to Have in Your Pop Up 225\u003c\/p\u003e \u003cp\u003eChapter 16: Ten Reasons Why Your Pop Up is Good for Business 231\u003c\/p\u003e \u003cp\u003eIndex 237\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406870618455,"sku":"9781118443491","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118443491.jpg?v=1730497396","url":"https:\/\/bookcurl.com\/products\/popup-business-for-dummies-9781118443491","provider":"Book Curl","version":"1.0","type":"link"}