{"product_id":"popular-music-as-promotion-9780745692227","title":"Popular Music as Promotion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges    and what is at stake for music makers and for culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This is a truly excellent book. Based on a wealth of original research, including interviews with music and brand personnel, plus analysis of trade magazines and conventions, it makes a powerful argument about the way popular music has become subsumed under branding and advertising. Important.\"\u003cbr\u003e\u003cb\u003e Jason Toynbee, formerly of The Open University\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e \"Leslie Meier asks hard questions about what music is for, at a time when corporate brands own, produce and distribute what we listen to. Her analysis of contemporary licensing, digital marketing and artist-brands brings new depth and subtlety to the ongoing tensions between art and commerce. \u003ci\u003ePopular Music as Promotion\u003c\/i\u003e makes a valuable contribution to critical scholarship on our thoroughly promotional culture.\"\u003cbr\u003e\u003cb\u003e Melissa Aronczyk, Rutgers University\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e \u003cp\u003eIntroduction: Popular Music, Branding, and Promotional Culture\u003c\/p\u003e \u003cp\u003e1 From Commodities to Commercials? The Rise of Promotion in the Music Industries\u003c\/p\u003e \u003cp\u003e2 Capitalizing on Music: From Sound Recordings to 'Artist-Brands'\u003c\/p\u003e \u003cp\u003e3 Brands: The New Gatekeepers\u003c\/p\u003e \u003cp\u003e4 'Flexible' Capitalism and Popular Music: Branding Culture, Designing 'Difference'\u003c\/p\u003e \u003cp\u003e5 Conclusions\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49404433269079,"sku":"9780745692227","price":16.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745692227.jpg?v=1730486448","url":"https:\/\/bookcurl.com\/products\/popular-music-as-promotion-9780745692227","provider":"Book Curl","version":"1.0","type":"link"}