{"product_id":"political-campaign-communication-principles-and-practices-9781538171431","title":"Political Campaign Communication: Principles and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.\u003c\/p\u003e\u003cp\u003eUpdated to reflect most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today. \u003c\/p\u003e\u003cp\u003eFeatures of the tenth edition:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUpdates to reflect data on the 2020 election cycle\u003c\/li\u003e\n\u003cli\u003eUpdated and expanded discussion of social media platforms and practices\u003c\/li\u003e\n\u003cli\u003eNew art and graphics program to engage students and increase information retention\u003c\/li\u003e\n\u003cli\u003eExpanded discussion of the history, practice, and state of journalism today\u003c\/li\u003e\n\u003cli\u003eNew chapter on local campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e\u003cp\u003e1 The Campaign Communications Landscape\u003c\/p\u003e\u003cp\u003eImportance of Political Campaigns\u003c\/p\u003e\u003cp\u003eChanges in the Political Campaign\u003c\/p\u003e\u003cp\u003eDecline of Political Parties\u003c\/p\u003e\u003cp\u003eFinance Reforms\u003c\/p\u003e\u003cp\u003ePolitical Action Committees\u003c\/p\u003e\u003cp\u003eTechnology\u003c\/p\u003e\u003cp\u003eCommunication and Political Campaigns\u003c\/p\u003e\u003cp\u003eEssential Elements of Political Campaigns\u003c\/p\u003e\u003cp\u003eOrganization and Preview of Chapters\u003c\/p\u003e\u003cp\u003e2 Communicative Functions of Campaigns\u003c\/p\u003e\u003cp\u003eFirst Political Stage: Surfacing\u003c\/p\u003e\u003cp\u003eDemonstrating Fitness for Office\u003c\/p\u003e\u003cp\u003eInitiating Political Rituals\u003c\/p\u003e\u003cp\u003eLearning about a Candidate\u003c\/p\u003e\u003cp\u003eDeveloping Voter Expectations of a Candidate’s Style\u003c\/p\u003e\u003cp\u003eDetermining Main Campaign Ideas\u003c\/p\u003e\u003cp\u003eSelecting Serious Contenders\u003c\/p\u003e\u003cp\u003eEstablishing Candidate-Media Relationships\u003c\/p\u003e\u003cp\u003eSecond Political Stage: Primaries\u003c\/p\u003e\u003cp\u003eA Source of Feedback for the Candidates\u003c\/p\u003e\u003cp\u003eA Source of Information for Voters\u003c\/p\u003e\u003cp\u003eCitizen Involvement in the Political Press\u003c\/p\u003e\u003cp\u003ePromises Made in Personalized Settings\u003c\/p\u003e\u003cp\u003eDetermination of the True Front-Runners\u003c\/p\u003e\u003cp\u003eThird Political Stage: Nominating Conventions\u003c\/p\u003e\u003cp\u003eThe Evolution of Change of Political Conventions\u003c\/p\u003e\u003cp\u003eReaffirming and Legitimizing the Electoral Process\u003c\/p\u003e\u003cp\u003eLegitimizing the Party Nominees\u003c\/p\u003e\u003cp\u003eDemonstrating Party Unity\u003c\/p\u003e\u003cp\u003eIntroducing the Candidate’s Campaign Themes and Issues\u003c\/p\u003e\u003cp\u003eFourth Political Stage: The General Election\u003c\/p\u003e\u003cp\u003eGaining Information\u003c\/p\u003e\u003cp\u003eLegitimizing the Political System\u003c\/p\u003e\u003cp\u003eMeeting Campaign Expectations\u003c\/p\u003e\u003cp\u003eThe Fifth Political Stage: Post Election\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e3 Communicative Styles and Strategies of Campaigns\u003c\/p\u003e\u003cp\u003ePreliminary Considerations\u003c\/p\u003e\u003cp\u003eStyle\u003c\/p\u003e\u003cp\u003eImage and Campaign Style\u003c\/p\u003e\u003cp\u003eTechnology and Campaign Style\u003c\/p\u003e\u003cp\u003eStyles and Strategies of Campaigns\u003c\/p\u003e\u003cp\u003eIncumbency Style\u003c\/p\u003e\u003cp\u003eSymbolic Strategies\u003c\/p\u003e\u003cp\u003eSymbolic Strategies of the Office\u003c\/p\u003e\u003cp\u003eLegitimacy of the Office\u003c\/p\u003e\u003cp\u003eCompetency and the Office\u003c\/p\u003e\u003cp\u003eCharisma and the Office\u003c\/p\u003e\u003cp\u003ePragmatic Strategies\u003c\/p\u003e\u003cp\u003eCreating Pseudoevents\u003c\/p\u003e\u003cp\u003eMaking Appointments to Jobs and Committees\u003c\/p\u003e\u003cp\u003eCreating Special Task Forces\u003c\/p\u003e\u003cp\u003eAppropriating Funds\/Grants\u003c\/p\u003e\u003cp\u003eConsulting with World Leaders\u003c\/p\u003e\u003cp\u003eManipulating Important Domestic Issues\u003c\/p\u003e\u003cp\u003eReceiving Endorsements from Other Leaders\u003c\/p\u003e\u003cp\u003eEmphasizing Accomplishments\u003c\/p\u003e\u003cp\u003eCreating an Image of Being Above the Political Trenches\u003c\/p\u003e\u003cp\u003eInterpreting or Intensifying Foreign Policy Problems into International Crises\u003c\/p\u003e\u003cp\u003eSummary\u003c\/p\u003e\u003cp\u003eDisadvantages to Incumbency Campaigning\u003c\/p\u003e\u003cp\u003eChallenger Style\u003c\/p\u003e\u003cp\u003eAttacking the Record\u003c\/p\u003e\u003cp\u003eTaking the Offensive Position on Issues\u003c\/p\u003e\u003cp\u003eCalling for a Change\u003c\/p\u003e\u003cp\u003eEmphasizing Optimism for the Future\u003c\/p\u003e\u003cp\u003eTaking the Offensive Position on Issues\u003c\/p\u003e\u003cp\u003eCalling for a Change\u003c\/p\u003e\u003cp\u003eEmphasizing Optimism for the Future\u003c\/p\u003e\u003cp\u003eSpeaking to Traditional Values\u003c\/p\u003e\u003cp\u003eAppearing to Represent the Philosophical Center\u003c\/p\u003e\u003cp\u003eDelegating Personal or Harsh Attacks\u003c\/p\u003e\u003cp\u003eSummary\u003c\/p\u003e\u003cp\u003eIncumbent\/Challenger: A Merger of Styles\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e4 Communicative Mass Channels of Campaigns\u003c\/p\u003e\u003cp\u003eEarly Studies\u003c\/p\u003e\u003cp\u003eEarly American Adaptation of Public Relations and Propaganda\u003c\/p\u003e\u003cp\u003eHypodermic Effect\u003c\/p\u003e\u003cp\u003eLimited Effects or the Social Influence Model\u003c\/p\u003e\u003cp\u003eContemporary Studies\u003c\/p\u003e\u003cp\u003eDiffusion of Information\u003c\/p\u003e\u003cp\u003eUses and Gratifications\u003c\/p\u003e\u003cp\u003eElaboration Likelihood\u003c\/p\u003e\u003cp\u003eAgenda-Setting Hypothesis\u003c\/p\u003e\u003cp\u003eReconceptualization of the Classics\u003c\/p\u003e\u003cp\u003e21\u003csup\u003est\u003c\/sup\u003e Century Mass Channels of Political Campaign\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e5 Communicative Types and Functions of Televised Campaign Advertising\u003c\/p\u003e\u003cp\u003eHistorical Development\u003c\/p\u003e\u003cp\u003eUnderstanding Theory and Praxis Regarding Televisual Attack and Defense\u003c\/p\u003e\u003cp\u003eAds Extolling the Candidate’s Virtues\u003c\/p\u003e\u003cp\u003eAds Condemning\/Attacking\/Questioning the Opponent\u003c\/p\u003e\u003cp\u003eAds Responding the Attacks or Innuendos\u003c\/p\u003e\u003cp\u003eFinal Questions: How Effective Is Television Advertising and Do Televised Attack Ads Work?\u003c\/p\u003e\u003cp\u003eDoes Money Equate to Effectiveness in Advertising?\u003c\/p\u003e\u003cp\u003eTelevised Comedy as Political Advertising\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e6 Ethical Considerations of Campaign Communication\u003c\/p\u003e\u003cp\u003eAge of Citizen Mistrust, Polarization, and Cynicism\u003c\/p\u003e\u003cp\u003eA “Philosophy” of Political Campaign Ethics\u003c\/p\u003e\u003cp\u003eCampaigns and Ethics\u003c\/p\u003e\u003cp\u003eEthical Pivots\u003c\/p\u003e\u003cp\u003eAreas of Ethical Concerns in Political Campaign Communication\u003c\/p\u003e\u003cp\u003eNews Media and Journalism\u003c\/p\u003e\u003cp\u003ePolitical Advertising\u003c\/p\u003e\u003cp\u003eRejecting the False Model of Political Campaign Ethics: Alinsky\u003c\/p\u003e\u003cp\u003eToward a Model of Political Campaign Communication Ethics\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e7 Public Speaking in Campaigns\u003c\/p\u003e\u003cp\u003eThe Decision to Speak\u003c\/p\u003e\u003cp\u003eAudiences\u003c\/p\u003e\u003cp\u003eMessages\u003c\/p\u003e\u003cp\u003eCompetency and Format\u003c\/p\u003e\u003cp\u003eCampaign Messages\u003c\/p\u003e\u003cp\u003eIncumbent\/Challenger Strategies\u003c\/p\u003e\u003cp\u003eThe Speech\u003c\/p\u003e\u003cp\u003eNeed and Justification\u003c\/p\u003e\u003cp\u003eStock Speeches: Utilizing Speech Modules\u003c\/p\u003e\u003cp\u003eSpeech-Like Opportunities and Modular Speech\u003c\/p\u003e\u003cp\u003eSpeaking Style: Extemporaneous or Prepared\u003c\/p\u003e\u003cp\u003eStock Speeches: The Basic Stump Speech\u003c\/p\u003e\u003cp\u003eStock Speeches: The “Why I am Running” Speech\u003c\/p\u003e\u003cp\u003ePolitical Speechwriting\u003c\/p\u003e\u003cp\u003eJustification and Implications of Political Speechwriting\u003c\/p\u003e\u003cp\u003eJob Demands\u003c\/p\u003e\u003cp\u003eSpeechwriting Teams\u003c\/p\u003e\u003cp\u003eMethods of Political Speechwriting\u003c\/p\u003e\u003cp\u003eSurrogate Speakers\u003c\/p\u003e\u003cp\u003eSelection of Surrogates\u003c\/p\u003e\u003cp\u003eBenefits of Surrogates\u003c\/p\u003e\u003cp\u003eViral Speech Videos\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e8 Recurring Forms of Political Communication\u003c\/p\u003e\u003cp\u003eAnnouncement Speeches\u003c\/p\u003e\u003cp\u003ePreannouncement Situation\u003c\/p\u003e\u003cp\u003ePurpose of Address\u003c\/p\u003e\u003cp\u003eStrategies of Address\u003c\/p\u003e\u003cp\u003eAcceptance Addresses\u003c\/p\u003e\u003cp\u003eSituation during Address\u003c\/p\u003e\u003cp\u003ePurpose of Address\u003c\/p\u003e\u003cp\u003eStrategies of Address\u003c\/p\u003e\u003cp\u003eUsing Simplified Partisan Statements\u003c\/p\u003e\u003cp\u003eLamenting the Present while Celebrating the Future\u003c\/p\u003e\u003cp\u003eStressing the Crucial Nature of the Election\u003c\/p\u003e\u003cp\u003eCalling for Unity\u003c\/p\u003e\u003cp\u003eUsing Biography\u003c\/p\u003e\u003cp\u003eUsing Biography to Go Negative\u003c\/p\u003e\u003cp\u003eSummary\u003c\/p\u003e\u003cp\u003eNews Conferences\u003c\/p\u003e\u003cp\u003eSituation for News Conferences\u003c\/p\u003e\u003cp\u003ePurposes of News Conferences\u003c\/p\u003e\u003cp\u003eStrategies of News Conferences\u003c\/p\u003e\u003cp\u003eApologias\u003c\/p\u003e\u003cp\u003eSituation for an Apologia\u003c\/p\u003e\u003cp\u003ePurposes of Apologia\u003c\/p\u003e\u003cp\u003eStrategies of Apologia\u003c\/p\u003e\u003cp\u003eControl of the Apologia Setting\u003c\/p\u003e\u003cp\u003eDenial\u003c\/p\u003e\u003cp\u003eBolstering\u003c\/p\u003e\u003cp\u003eDifferentiation\u003c\/p\u003e\u003cp\u003eTranscendental Strategy\u003c\/p\u003e\u003cp\u003eConfession\u003c\/p\u003e\u003cp\u003eSummary\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e9 Debates in Campaigns\u003c\/p\u003e\u003cp\u003eHistory of Political Debates\u003c\/p\u003e\u003cp\u003eDeciding Whether to Debate\u003c\/p\u003e\u003cp\u003ePolitical Debate Strategies\u003c\/p\u003e\u003cp\u003ePre-Debate Strategies\u003c\/p\u003e\u003cp\u003eLowering Public Expectations\u003c\/p\u003e\u003cp\u003eDetermining the Target Audience\u003c\/p\u003e\u003cp\u003eDevising and Rehearsing Possible Answers\u003c\/p\u003e\u003cp\u003eDetermining the Target Audience\u003c\/p\u003e\u003cp\u003eDevising and Rehearsing Possible Answers\u003c\/p\u003e\u003cp\u003eDebate Strategies\u003c\/p\u003e\u003cp\u003eRelating Issues to an Overall Theme\u003c\/p\u003e\u003cp\u003eDeveloping an Image\u003c\/p\u003e\u003cp\u003ePost-Debate Strategies\u003c\/p\u003e\u003cp\u003eOffering a Large, Well-Coordinated Surrogate Effort\u003c\/p\u003e\u003cp\u003eUsing Ads to Underscore Debate Themes\u003c\/p\u003e\u003cp\u003eUsing Audience Members to Project a Positive View\u003c\/p\u003e\u003cp\u003eEffects of Political Debates\u003c\/p\u003e\u003cp\u003eIncreased Audiences\u003c\/p\u003e\u003cp\u003eReinforce Audience Opinions\u003c\/p\u003e\u003cp\u003eShift Limited Numbers of Voters\u003c\/p\u003e\u003cp\u003eHelp Set Voters’ Agenda\u003c\/p\u003e\u003cp\u003eIncrease the Voter’s Knowledge of Issues\u003c\/p\u003e\u003cp\u003eModify Candidate Images\u003c\/p\u003e\u003cp\u003eBuild Confidence in U.S. Democracy\u003c\/p\u003e\u003cp\u003eSuggestions for Improving Presidential Debates\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e10 Interpersonal Communication in Campaigns\u003c\/p\u003e\u003cp\u003eInterpersonal Communication between Candidate and Voters\u003c\/p\u003e\u003cp\u003eMicro-targeting\u003c\/p\u003e\u003cp\u003eSpecial Events\u003c\/p\u003e\u003cp\u003ePublic Appearances\u003c\/p\u003e\u003cp\u003eDinners\u003c\/p\u003e\u003cp\u003eCoffees and Receptions\u003c\/p\u003e\u003cp\u003eDoor-to-Door Canvasses\u003c\/p\u003e\u003cp\u003ePhone Banks\u003c\/p\u003e\u003cp\u003eThe Internet\u003c\/p\u003e\u003cp\u003eInterpersonal Communication between the Candidate and Prospective Financial Contributors\u003c\/p\u003e\u003cp\u003eThe Importance of Individual Contributors\u003c\/p\u003e\u003cp\u003eThe Role of Attraction\u003c\/p\u003e\u003cp\u003eInterpersonal Communication between Voters\u003c\/p\u003e\u003cp\u003eImportance\u003c\/p\u003e\u003cp\u003eDiscussion Topics\u003c\/p\u003e\u003cp\u003eInterpersonal Communication among Voters, Mass Media, and Voting Behavior\u003c\/p\u003e\u003cp\u003eInterpersonal Communication and Getting-Out-the-Vote Efforts\u003c\/p\u003e\u003cp\u003eBehavioral Characteristics of Successful Interpersonal Campaigners\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e11 Advertising in Campaigns\u003c\/p\u003e\u003cp\u003eDeveloping a Master Plan for Political Advertising\u003c\/p\u003e\u003cp\u003eBasic Considerations in the Selection of Political Advertising Media\u003c\/p\u003e\u003cp\u003eDirect Mail\u003c\/p\u003e\u003cp\u003eTelephone Contact Services\u003c\/p\u003e\u003cp\u003eRadio\u003c\/p\u003e\u003cp\u003eTelevision\u003c\/p\u003e\u003cp\u003eThe Internet\u003c\/p\u003e\u003cp\u003eMaking Television Ads\u003c\/p\u003e\u003cp\u003eTargeting of Television Ads\u003c\/p\u003e\u003cp\u003eCampaign Advertising Strategies \u003c\/p\u003e\u003cp\u003eMedia Concentration and Media Dispersion\u003c\/p\u003e\u003cp\u003eContinuity Scheduling, Flight Scheduling, and Pulse Scheduling\u003c\/p\u003e\u003cp\u003eThe Spurt Strategy\u003c\/p\u003e\u003cp\u003eThe Fast Finish Strategy\u003c\/p\u003e\u003cp\u003eThe Really Big Show Strategy\u003c\/p\u003e\u003cp\u003eThe Cruise Control Strategy\u003c\/p\u003e\u003cp\u003eMedia and Other Types of Political Consultants\u003c\/p\u003e\u003cp\u003eHistory of Political Consulting\u003c\/p\u003e\u003cp\u003eFunctions of Political Consultants\u003c\/p\u003e\u003cp\u003eWriters\u003c\/p\u003e\u003cp\u003eSpeech Coaches\u003c\/p\u003e\u003cp\u003eDirect Mail Specialists\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e12 The Internet and Social Media in Campaigns\u003c\/p\u003e\u003cp\u003eHistorical Overview of Campaigns and New Communication Technologies\u003c\/p\u003e\u003cp\u003eSocial Media in Campaigns\u003c\/p\u003e\u003cp\u003eSocial Media and Digital Strategies\u003c\/p\u003e\u003cp\u003eBlogs\u003c\/p\u003e\u003cp\u003eEmail\u003c\/p\u003e\u003cp\u003eMobile Devices\u003c\/p\u003e\u003cp\u003eText Messaging\u003c\/p\u003e\u003cp\u003eWeb 2.0\u003c\/p\u003e\u003cp\u003eSocial Media\u003c\/p\u003e\u003cp\u003eFacebook\u003c\/p\u003e\u003cp\u003eYouTube\u003c\/p\u003e\u003cp\u003eMySpace\u003c\/p\u003e\u003cp\u003eTwitter\u003c\/p\u003e\u003cp\u003ePinterest\u003c\/p\u003e\u003cp\u003eTumblr\u003c\/p\u003e\u003cp\u003eReddit\u003c\/p\u003e\u003cp\u003eSnapchat\u003c\/p\u003e\u003cp\u003eInstagram\u003c\/p\u003e\u003cp\u003eTikTok\u003c\/p\u003e\u003cp\u003eChatGPT\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e13 Journalism and Fake News in Campaigns\u003c\/p\u003e\u003cp\u003eThe Transition of American Journalism\u003c\/p\u003e\u003cp\u003eSources of Political News\u003c\/p\u003e\u003cp\u003eTrust in News\u003c\/p\u003e\u003cp\u003eHow Media Cover Presidential Campaigns\u003c\/p\u003e\u003cp\u003eThe Path to Fake News and Misinformation\u003c\/p\u003e\u003cp\u003eEffects of Fake News and Misinformation\u003c\/p\u003e\u003cp\u003eIdentifying Fake News and Misinformation\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003e14 Campaigning for Local Elections and Offices\u003c\/p\u003e\u003cp\u003eEarly Considerations\u003c\/p\u003e\u003cp\u003eCampaign Organization\u003c\/p\u003e\u003cp\u003eCampaign Plan\u003c\/p\u003e\u003cp\u003eCampaign Messaging\u003c\/p\u003e\u003cp\u003eSlogans\u003c\/p\u003e\u003cp\u003eCampaign Colors\u003c\/p\u003e\u003cp\u003eLogo\u003c\/p\u003e\u003cp\u003eIssues\u003c\/p\u003e\u003cp\u003eOpposition Research\u003c\/p\u003e\u003cp\u003eMedia and Tactics\u003c\/p\u003e\u003cp\u003eAnnouncing Candidacy\u003c\/p\u003e\u003cp\u003eCandidate Coffees and Receptions\u003c\/p\u003e\u003cp\u003eTrinkets\u003c\/p\u003e\u003cp\u003eYard Signs\u003c\/p\u003e\u003cp\u003eLetters\u003c\/p\u003e\u003cp\u003eFlyers and Handouts\u003c\/p\u003e\u003cp\u003eDoor to Door\/Neighborhood Walks\u003c\/p\u003e\u003cp\u003eLiterature Drops\u003c\/p\u003e\u003cp\u003eDebates\u003c\/p\u003e\u003cp\u003eMedia Coverage\u003c\/p\u003e\u003cp\u003eNews Releases\u003c\/p\u003e\u003cp\u003eNews Conferences\u003c\/p\u003e\u003cp\u003eLetters to the Editor\u003c\/p\u003e\u003cp\u003eEditorial Boards\u003c\/p\u003e\u003cp\u003eDirect Mail\u003c\/p\u003e\u003cp\u003eBroadcast Media\u003c\/p\u003e\u003cp\u003eInternet\/Web\u003c\/p\u003e\u003cp\u003eConclusions\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e\u003cp\u003eAbout the Authors\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51041238024535,"sku":"9781538171431","price":90.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781538171431.jpg?v=1750949470","url":"https:\/\/bookcurl.com\/products\/political-campaign-communication-principles-and-practices-9781538171431","provider":"Book Curl","version":"1.0","type":"link"}