{"product_id":"political-campaign-communication-9781138291829","title":"Political Campaign Communication","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eNow in its third edition, \u003ci\u003ePolitical Campaign Communication: Inside and Out\u003c\/i\u003e examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIf it has happened in American politics, not only has Larry Powell or Joe Cowart seen it, they probably were involved in it. This is book by two great political pros. It should be a must read for anyone involved in politics or any student of politics. If you don't read it and your opponent does, you will be at a great disadvantage.\u003c\/p\u003e\u003cp\u003e- James T. Kitchens, Ph. D.,The Kitchens Group\u003c\/p\u003e\u003cp\u003ePowell’s experience as both an academic and a political consultant shine through to provide readers with an authentic look at this topic. This text will be helpful to those who are striving to teach students to be more politically literate and effective members of our society. \u003c\/p\u003e\u003cp\u003e- Melissa M. Smith, PhD, Mississippi University for Women, USA\u003c\/p\u003e\u003cp\u003eThis is the essential book for scholars and practitioners alike; it bridges the gap between academic study and professional application while providing an in-depth look at the realities of the modern campaign process. The strength of this book comes from the authors’ own experience, as it incorporates real life examples of both the how and the why of political consulting today. \u003c\/p\u003e\u003cp\u003e-Glenda Cantrell, PhD., The University of Alabama, USA\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cp\u003ePart 1-An Overview of Political Communication Issues\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ePolitical Communication: An Introduction\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eEthical Questions in Political Communication\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ePolitical Socialization: The Development of Political Attitudes\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCampaign Strategies\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe Image of the Political Candidate\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eMedia Theory and Political Communication\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePart 2- \u003cb\u003eThe Campaign Team\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCampaign Organization\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCampaign Communications in the Mass Media\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ePolitical Polling\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCampaign Communications: Direct Voter Contact\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ePolitical Speeches\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCyberspace: The Internet and Political Communications\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePart 3- \u003cb\u003eCampaign Concerns\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003ePress Coverage and Media Relations\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe Role of Political Money\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eThe Role of Interpersonal Influence\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eCritical Events Analysis\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50577815667031,"sku":"9781138291829","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138291829.jpg?v=1746096805","url":"https:\/\/bookcurl.com\/products\/political-campaign-communication-9781138291829","provider":"Book Curl","version":"1.0","type":"link"}