{"product_id":"podcasting-marketing-strategy-9780749498542","title":"Podcasting Marketing Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDaniel Rowles\u003c\/b\u003e is a CIM Course Director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the \u003ci\u003eDigital Marketing Podcast\u003c\/i\u003e, an iTunes top 10 business global, and CEO of TargetInternet.com, where clients include the BBC, Mastercard, and Warner Brothers. He is the author of \u003ci\u003e\u003cb\u003eBuilding Digital Culture, \u003c\/b\u003e\u003c\/i\u003ecategory winner of the 2018 CMI Management Book of the Year.\u003cb\u003eCiaran Rogers \u003c\/b\u003eis the marketing director of Target Internet. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands \u0026amp; Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare and FatFace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A definitive guide to everything you need to know about podcasting.\" * Gemma Butler, Marketing Director, The Chartered Institute of Marketing (CIM) *\u003cbr\u003e\"Podcasting continues to be one of the highest-impact forms of content marketing, and guides to the subject don't get more comprehensive than this.\" * Kelvin Newman, Founder and Managing Director, Rough Agenda (the company behind BrightonSEO) *\u003cbr\u003e\"A comprehensive guide to the world of podcasting. This book will help you create a podcast - but far more importantly, it will help you create a powerfully loyal audience for it.\" * Rebecca Moore, Arts Marketing Association (AMA) *\u003cbr\u003e\"This book is a really practical guide to both podcasting and podcast marketing ¬- it covers absolutely everything you need to know. If you are already on your podcasting journey or are just starting out, this is a must-have guide.\" * Tracy Hastain, Founder and Director, Wentworth Consultancy *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eSection - ONE: Podcasting in perspective;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 01: Stand out from the social media noise - Why you should be podcasting;\u003c\/li\u003e\n\u003cli\u003eChapter - 02: Podcast adoption - Growth and expansion of podcasting as a popular medium;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: Understanding how people really listen to and absorb audio content;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: Building genuine personal engagement through podcasting;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO: Building your business case and plan;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 05: How to use podcasts to drive business results;\u003c\/li\u003e\n\u003cli\u003eChapter - 06: Understanding the role of podcasts in the user journey;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: An introduction to podcast marketing;\u003c\/li\u003e\n\u003cli\u003eChapter - 08: What differentiates a great podcast?;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: What is digital branding and how does business development fit in?;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: Defining your content plan and using content calendars;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: Driving action from podcasts;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE: Building your podcast and making it a success;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 12: The importance of landing pages and show notes (and getting SEO right);\u003c\/li\u003e\n\u003cli\u003eChapter - 13: Defining your podcast audience and content;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: Understanding and selection of different podcast formats;\u003c\/li\u003e\n\u003cli\u003eChapter - 15: Preparing your podcast recording environment;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: Choosing your recording hardware and software;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: An overview of podcast editing options and how to do it;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: Using interviews with influencers to maximize your podcast strategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: Show branding intros and outros - Making the right first impression;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: Podcast advertising and monetization - Where to begin and how to manage;\u003c\/li\u003e\n\u003cli\u003eChapter - 21: Publishing and distributing your podcast;\u003c\/li\u003e\n\u003cli\u003eChapter - 22: Measuring success - Tapping into how and why people listen to your podcast;\u003c\/li\u003e\n\u003cli\u003eChapter - 23: The podcast marketing toolkit;\u003c\/li\u003e\n\u003cli\u003eChapter - 24: The value of web analytics - Measuring the impact of your podcast activity;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR: The future of podcasting;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 25: Where next for podcasting? conversational design, artificial intelligence and machine learning;\u003c\/li\u003e\n\u003cli\u003eChapter - 26: Future-proofing your podcast strategy for the ever-changing user journey;\u003c\/li\u003e\n\u003cli\u003eChapter - 27: Index\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51359145492823,"sku":"9780749498542","price":56.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749498542.jpg?v=1754123782","url":"https:\/\/bookcurl.com\/products\/podcasting-marketing-strategy-9780749498542","provider":"Book Curl","version":"1.0","type":"link"}