{"product_id":"platform-strategy-9781472480248","title":"Platform Strategy","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDuring the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In \u003ci\u003ePlatform Strategy\u003c\/i\u003e, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsing their own rocket model and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. \u003ci\u003ePlatform Strategy\u003c\/i\u003e also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.\u003c\/p\u003e\u003cp\u003eBenoit Reil\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"Platforms like BlaBlaCar are reshaping the way people interact and trust one another, unlocking significant potential for collaboration. Platform Strategy provides powerful insights into how to design, ignite and scale a trusted platform. This is a great read for anyone interested in understanding how platforms are changing the world, and the dynamics at play.\" - \u003cstrong\u003eFRÉDÉRIC MAZZELLA, founder and CEO of BlaBlaCar\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"Platform Strategy is an essential read for students, academics, entrepreneurs and executives interested in understanding how firms like Airbnb, Apple and Google are redefining the rules of business.\" - \u003cstrong\u003eDR. MARIE TAILLARD, L’Oréal Professor of Creativity Marketing, ESCP Europe\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"Platform businesses are unique in that they can connect and match people in an increasingly efficient manner. Yet launching a platform takes a lot of work. Platform Strategy provides unique –and practical- insights for all platform entrepreneurs.\" -\u003cstrong\u003e DIDIER RAPPAPORT, CEO of Happn and founder of Dailymotion\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"Over the past 20 years, I have witnessed first-hand how platform businesses like eBay and Turo unlocked the power of communities and created enormous value for millions of people. Platform Strategy provides great insights into the successful implementation of these innovative business models.\" -\u003cstrong\u003e ANDRÉ HADDAD, CEO of Turo\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"I have hands-on experience of the challenges of exponential growth at eBay, PayPal and Skype. Platform Strategy is a must read for anyone involved in scaling such innovative business models.\" - \u003cstrong\u003eANNEMIE RESS, Founder\/CEO of PurpleBeach,former Senior Director HR eBay, PayPal and Global HR Director at Skype\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"Two-sided businesses are notoriously difficult to scale. Platform Strategy is an inspiring guide packed with deep insights and practical frameworks to help platform entrepreneurs succeed.\" - \u003cstrong\u003eSTÉPHANE KASRIEL, CEO of Upwork\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1. Introduction to platform businesses \u003c\/p\u003e\u003cp\u003eChapter 2. The meteoric rise of platform businesses \u003c\/p\u003e\u003cp\u003eChapter 3. What is a platform business? \u003c\/p\u003e\u003cp\u003eChapter 4. Economic characteristics of platforms \u003c\/p\u003e\u003cp\u003eChapter 5. Platforms as business models \u003c\/p\u003e\u003cp\u003eChapter 6. Platform-powered ecosystems \u003c\/p\u003e\u003cp\u003eChapter 7. Lifestages of platforms: design \u003c\/p\u003e\u003cp\u003eChapter 8. Platform ignition: proving the concept \u003c\/p\u003e\u003cp\u003eChapter 9. Platform scaling: reaching critical mass \u003c\/p\u003e\u003cp\u003eChapter 10. Platform maturity: defending profitable growth \u003c\/p\u003e\u003cp\u003eChapter 11. Platform pricing \u003c\/p\u003e\u003cp\u003eChapter 12. Trust, governance and brand \u003c\/p\u003e\u003cp\u003eChapter 13. Platforms, regulation and competition \u003c\/p\u003e\u003cp\u003eChapter 14. Competing against platforms \u003c\/p\u003e\u003cp\u003eChapter 15.The future of platforms \u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019903762775,"sku":"9781472480248","price":34.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472480248.jpg?v=1750781675","url":"https:\/\/bookcurl.com\/products\/platform-strategy-9781472480248","provider":"Book Curl","version":"1.0","type":"link"}