{"product_id":"platform-how-to-fasttrack-your-personal-platform-9780399581373","title":"Platform How to FastTrack Your Personal Platform","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e In the modern world, influence is everything and personal branding equals influence. \u003ci\u003ePlatform\u003c\/i\u003e is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In \u003ci\u003ePlatform\u003c\/i\u003e, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is tec","brand":"Random House USA Inc","offers":[{"title":"Default Title","offer_id":49525220376919,"sku":"9780399581373","price":18.04,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780399581373.jpg?v=1731859694","url":"https:\/\/bookcurl.com\/products\/platform-how-to-fasttrack-your-personal-platform-9780399581373","provider":"Book Curl","version":"1.0","type":"link"}