{"product_id":"platform-ambitions-of-brands-9783658462208","title":"Platform Ambitions of Brands","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBrands in the Platform Economy.- Theoretical Foundations and Conceptual Basis.- Scale Development Process.- Analysis of Behavioral Relevance of BFPs.- Conclusion, Reflection and Outlook.\u003c\/p\u003e","brand":"Springer Gabler","offers":[{"title":"Default Title","offer_id":53198248444247,"sku":"9783658462208","price":98.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/platform-ambitions-of-brands-9783658462208","provider":"Book Curl","version":"1.0","type":"link"}