{"product_id":"planning-and-implementing-your-major-gifts-campaign-9780787957087","title":"Planning and Implementing Your Major Gifts Campaign","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePlanning and Implementing Your Major Gifts Campaign is part of the Excellence in Fund Raising workbook series. This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"...is a book that every development officer and board membershould read.\" (CharityChannel.com, 2\/19\/03)\"This handy book makes major gifts fund raising doable. Thestep-by-step approach, the worksheets and the real-life storiesprovide professionals and volunteers with a clear roadmap tosuccess.\"\u003cbr\u003e -- Andrew Eber, executive director, Marin Community HealthFoundation\u003cbr\u003e \u003cbr\u003e \"An accessible handbook loaded with practical, tried-and-trueinformation about major gifts fund raising, delivered in a hands-onand witty style. This is a perfect book to share with your campaignvolunteers and staff alike.\"\u003cbr\u003e -- Marcia Slackman, director of major gifts, The GorillaFoundation\u003cbr\u003e \u003cbr\u003e \"A practical and ready-to-use workbook. It provides form andstructure to what can seem an overwhelming undertaking. Iparticularly recommend it for people who have not done major giftscampaigns before.\"\u003cbr\u003e -- Kim Klein, publisher, Chardon Press and GrassrootsFundraising Journal\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eFigures, Exhibits, and Worksheets.\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e The Author.\u003cbr\u003e \u003cbr\u003e 1. Understanding Major Gifts.\u003cbr\u003e \u003cbr\u003e Major Gifts and the Fund Raising Cycle.\u003cbr\u003e \u003cbr\u003e The Donor Pyramid.\u003cbr\u003e \u003cbr\u003e The Characteristics of Major Gifts.\u003cbr\u003e \u003cbr\u003e Where Major Gifts Fit in an Integrated Development Plan.\u003cbr\u003e \u003cbr\u003e Ongoing Major Gifts Efforts.\u003cbr\u003e \u003cbr\u003e The Major Gifts Campaign.\u003cbr\u003e \u003cbr\u003e Working Together to Solicit Major Gifts.\u003cbr\u003e \u003cbr\u003e 2. Preparing for Major Gifts.\u003cbr\u003e \u003cbr\u003e Fostering a Philanthropic Attitude.\u003cbr\u003e \u003cbr\u003e Developing a Case for Support.\u003cbr\u003e \u003cbr\u003e Developing the Campaign Case.\u003cbr\u003e \u003cbr\u003e Fulfilling the Role of Campaign Manager.\u003cbr\u003e \u003cbr\u003e Assessing Your Organization's Database.\u003cbr\u003e \u003cbr\u003e Planning Your Campaign Materials.\u003cbr\u003e \u003cbr\u003e Checklist for Success.\u003cbr\u003e \u003cbr\u003e 3. Setting Goals.\u003cbr\u003e \u003cbr\u003e Creating a Gift Chart.\u003cbr\u003e \u003cbr\u003e Responding When the Total Is Less Than You Need.\u003cbr\u003e \u003cbr\u003e Using the Gift Chart to Plan the Campaign.\u003cbr\u003e \u003cbr\u003e 4. Identifying, Qualifying, and Rating Potential Donors.\u003cbr\u003e \u003cbr\u003e Understanding What Makes a Major Gifts Prospect.\u003cbr\u003e \u003cbr\u003e Why You Can't Solicit Everyone for a Major Gift.\u003cbr\u003e \u003cbr\u003e Determining How Much You Can Ask Prospects to Give.\u003cbr\u003e \u003cbr\u003e Hiring a Research Firm or Consultant.\u003cbr\u003e \u003cbr\u003e Keeping Track of Your Findings.\u003cbr\u003e \u003cbr\u003e 5. Budgeting for Your Campaign.\u003cbr\u003e \u003cbr\u003e Understanding Why Budgeting Is Important.\u003cbr\u003e \u003cbr\u003e The 1-2-3-4 of the Budgeting Process.\u003cbr\u003e \u003cbr\u003e How Much Your Campaign Should Cost.\u003cbr\u003e \u003cbr\u003e Figuring Out What Things Will Cost.\u003cbr\u003e \u003cbr\u003e Drafting Your Budget.\u003cbr\u003e \u003cbr\u003e Monitoring and Correcting Your Budget.\u003cbr\u003e \u003cbr\u003e Paying for Expenses.\u003cbr\u003e \u003cbr\u003e 6. Identifying, Recruiting, and Training Volunteers.\u003cbr\u003e \u003cbr\u003e Understanding the Importance of Volunteers.\u003cbr\u003e \u003cbr\u003e Three Main Roles for Campaign Volunteers.\u003cbr\u003e \u003cbr\u003e Finding and Recruiting Volunteers.\u003cbr\u003e \u003cbr\u003e Training Volunteers.\u003cbr\u003e \u003cbr\u003e The Only Thing Worse Than Training Volunteers Who Do Nothing.\u003cbr\u003e \u003cbr\u003e Supporting Volunteers with Volunteer Kits.\u003cbr\u003e \u003cbr\u003e Dealing With and Preventing Unproductive Volunteers.\u003cbr\u003e \u003cbr\u003e 7. Cultivating Relationships with Major Donors.\u003cbr\u003e \u003cbr\u003e Defining Donor Cultivation.\u003cbr\u003e \u003cbr\u003e Understanding the Cultivation Connection--Your Bridge toSuccess.\u003cbr\u003e \u003cbr\u003e Who Cultivates Donor Relationships.\u003cbr\u003e \u003cbr\u003e Common Objections to Cultivation.\u003cbr\u003e \u003cbr\u003e The Hardest PartGetting Prospects to Attend.\u003cbr\u003e \u003cbr\u003e 8. Soliciting Major Gifts Prospects.\u003cbr\u003e \u003cbr\u003e Assigning Prospects to Volunteer Solicitors.\u003cbr\u003e \u003cbr\u003e Testing Prospect Readiness.\u003cbr\u003e \u003cbr\u003e Finalizing Prospect Information.\u003cbr\u003e \u003cbr\u003e Arranging Appointment Logistics.\u003cbr\u003e \u003cbr\u003e Developing a Script.\u003cbr\u003e \u003cbr\u003e Asking for a Specific Amount.\u003cbr\u003e \u003cbr\u003e Overcoming Prospect Objections.\u003cbr\u003e \u003cbr\u003e Getting Beyond Fear.\u003cbr\u003e \u003cbr\u003e Increasing Your Comfort Level.\u003cbr\u003e \u003cbr\u003e Reviewing What to Say During the Appointment.\u003cbr\u003e \u003cbr\u003e 9. Monitoring Your Campaign.\u003cbr\u003e \u003cbr\u003e Holding Campaign Committee Meetings.\u003cbr\u003e \u003cbr\u003e Managing Ongoing Reporting.\u003cbr\u003e \u003cbr\u003e Evaluating the Campaign.\u003cbr\u003e \u003cbr\u003e Jump-Starting a Stalled Campaign.\u003cbr\u003e \u003cbr\u003e Taking Action When the Gifts Don't Come In.\u003cbr\u003e \u003cbr\u003e Celebrating Your Success.\u003cbr\u003e \u003cbr\u003e 10. Staying on Track.\u003cbr\u003e \u003cbr\u003e Understanding the Campaign Calendar.\u003cbr\u003e \u003cbr\u003e Selecting What Goes into the Calendar.\u003cbr\u003e \u003cbr\u003e Creating Your Campaign Calendar.\u003cbr\u003e \u003cbr\u003e 11. Providing Stewardship for Major Donors and Their Gifts.\u003cbr\u003e \u003cbr\u003e Defining Stewardship.\u003cbr\u003e \u003cbr\u003e Shouldering the Responsibility for Stewardship.\u003cbr\u003e \u003cbr\u003e Useful Publications.\u003cbr\u003e \u003cbr\u003e Notes.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515483447639,"sku":"9780787957087","price":33.24,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/planning-and-implementing-your-major-gifts-campaign-9780787957087","provider":"Book Curl","version":"1.0","type":"link"}