{"product_id":"planning-an-applied-research-project-in-hospitality-tourism-and-sports-9781118637227","title":"Planning an Applied Research Project in","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePlanning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book,this textprovides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it iseasy to read, short, and to the point, i.e., practical.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface x\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Reading and Analyzing Research 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eIndustry Articles and Reports 1\u003c\/p\u003e \u003cp\u003eWhite Papers 2\u003c\/p\u003e \u003cp\u003eDefinition of a Scholarly Journal Article 4\u003c\/p\u003e \u003cp\u003eSport Management Memos 8\u003c\/p\u003e \u003cp\u003eLocations of Scholarly Articles 8\u003c\/p\u003e \u003cp\u003eQuantitative versus Qualitative Research 10\u003c\/p\u003e \u003cp\u003eStructure of Scholarly Articles 12\u003c\/p\u003e \u003cp\u003eStructure of Quantitative Articles 14\u003c\/p\u003e \u003cp\u003eStructure of Qualitative or Theoretical Articles 14\u003c\/p\u003e \u003cp\u003eStructure of Research Reports or Studies 15\u003c\/p\u003e \u003cp\u003eEvaluating Scholarly Articles 16\u003c\/p\u003e \u003cp\u003eSummary 21\u003c\/p\u003e \u003cp\u003eKey Terms 21\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Developing an Interest or Topic 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 23\u003c\/p\u003e \u003cp\u003eWays to Find Topics: Your Manager or Your Professor 23\u003c\/p\u003e \u003cp\u003eWays to Find Topics: Review of Past Reading 24\u003c\/p\u003e \u003cp\u003eWays to Find Topics: New Reading 24\u003c\/p\u003e \u003cp\u003eWays to Find Topics: Interviewing 25\u003c\/p\u003e \u003cp\u003eWays to Find Topics: Brainstorming 26\u003c\/p\u003e \u003cp\u003eWays to Find Topics: Conversing 26\u003c\/p\u003e \u003cp\u003eWays to Find Topics: Faculty Suggestions 26\u003c\/p\u003e \u003cp\u003eClarifying and Selecting Areas of Interest 27\u003c\/p\u003e \u003cp\u003eCognitive Mapping 28\u003c\/p\u003e \u003cp\u003ePurpose Statements 30\u003c\/p\u003e \u003cp\u003eTypes of Research 31\u003c\/p\u003e \u003cp\u003eImportance of a Purpose Statement 32\u003c\/p\u003e \u003cp\u003eDeveloping Research Questions 32\u003c\/p\u003e \u003cp\u003ePurpose Statements and Problem Statements 36\u003c\/p\u003e \u003cp\u003eCriteria for Effective Purpose Statements 37\u003c\/p\u003e \u003cp\u003eSummary 38\u003c\/p\u003e \u003cp\u003eKey Terms 38\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Conducting a Literature Review 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 39\u003c\/p\u003e \u003cp\u003eDefinition of a Literature Review 39\u003c\/p\u003e \u003cp\u003ePurposes of a Literature Review 42\u003c\/p\u003e \u003cp\u003eFinding Scholarly Articles 44\u003c\/p\u003e \u003cp\u003eOrder of Reading Scholarly Journal Articles 46\u003c\/p\u003e \u003cp\u003eWhat to Look for When Reading Articles 48\u003c\/p\u003e \u003cp\u003eResearch Methods 49\u003c\/p\u003e \u003cp\u003eTaking Notes as You Read 50\u003c\/p\u003e \u003cp\u003eEvaluating Articles 52\u003c\/p\u003e \u003cp\u003ePreparing an Annotated Bibliography 53\u003c\/p\u003e \u003cp\u003eMaking a Literature Review Effective and Interesting to Do 55\u003c\/p\u003e \u003cp\u003eSummary 56\u003c\/p\u003e \u003cp\u003eKey Terms 57\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Reviewing and Revising your Purpose Statement 60\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 60\u003c\/p\u003e \u003cp\u003eReasons for Revising Purpose Statements 60\u003c\/p\u003e \u003cp\u003eImportance and Significance of a Purpose Statement 62\u003c\/p\u003e \u003cp\u003ePurpose Statement and Supporting Dimensions 62\u003c\/p\u003e \u003cp\u003eProcess of Reviewing and Revising 64\u003c\/p\u003e \u003cp\u003eCriteria for a Good Purpose Statement 66\u003c\/p\u003e \u003cp\u003eRefocusing the Research 67\u003c\/p\u003e \u003cp\u003eA Flexible Process 67\u003c\/p\u003e \u003cp\u003eDoping in the Tour De France—Changing Impossible to Attainable 68\u003c\/p\u003e \u003cp\u003eLocally Grown Food—from Behavior to Modifi cation 69\u003c\/p\u003e \u003cp\u003eServicescape to Self-Service Technology 70\u003c\/p\u003e \u003cp\u003eProduct Placement in Video Games 71\u003c\/p\u003e \u003cp\u003eFinal Thoughts 72\u003c\/p\u003e \u003cp\u003eSummary 73\u003c\/p\u003e \u003cp\u003eKey Terms 73\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Writing a Literature Review 74\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 74\u003c\/p\u003e \u003cp\u003ePurposes of a Completed Literature Review 75\u003c\/p\u003e \u003cp\u003eAudience 78\u003c\/p\u003e \u003cp\u003eVoice and Tone 79\u003c\/p\u003e \u003cp\u003eThe Perspective of a Literature Review 80\u003c\/p\u003e \u003cp\u003eConstructing the Written Literature Review 82\u003c\/p\u003e \u003cp\u003eCriteria for a Good Literature Review 83\u003c\/p\u003e \u003cp\u003eSummary 84\u003c\/p\u003e \u003cp\u003eKey Terms 85\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Forms of Qualitative Research 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 87\u003c\/p\u003e \u003cp\u003eDifferences Between Qualitative and Quantitative Research 87\u003c\/p\u003e \u003cp\u003ePurposes of Qualitative Research 89\u003c\/p\u003e \u003cp\u003ePrimary and Secondary Data 90\u003c\/p\u003e \u003cp\u003eTypes of Qualitative Research 91\u003c\/p\u003e \u003cp\u003eBiographies and Histories 92\u003c\/p\u003e \u003cp\u003eCase Studies 92\u003c\/p\u003e \u003cp\u003eConceptual Overviews or Reports of the Field 93\u003c\/p\u003e \u003cp\u003eContent Analysis 94\u003c\/p\u003e \u003cp\u003eEthnographical Studies 95\u003c\/p\u003e \u003cp\u003eGrounded Theory 95\u003c\/p\u003e \u003cp\u003ePhenomenology 96\u003c\/p\u003e \u003cp\u003eProgram Evaluations 97\u003c\/p\u003e \u003cp\u003eAdvocacy Paper or Feasibility Study 98\u003c\/p\u003e \u003cp\u003eAnalyzing Information in Qualitative Research 98\u003c\/p\u003e \u003cp\u003eSummary 99\u003c\/p\u003e \u003cp\u003eKey Terms 100\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 100\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Forms of Quantitative Research 102\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 102\u003c\/p\u003e \u003cp\u003ePurposes of Quantitative Research 103\u003c\/p\u003e \u003cp\u003eTypes of Quantitative Research 105\u003c\/p\u003e \u003cp\u003eSurvey Research 105\u003c\/p\u003e \u003cp\u003eExperimental Research 106\u003c\/p\u003e \u003cp\u003ePost-Hoc Research 108\u003c\/p\u003e \u003cp\u003eDevelopmental Research 109\u003c\/p\u003e \u003cp\u003eForecasting 110\u003c\/p\u003e \u003cp\u003eRole of Hypotheses 112\u003c\/p\u003e \u003cp\u003eOvercoming Confounding Variables 114\u003c\/p\u003e \u003cp\u003eDeterminations of Signifi cance 115\u003c\/p\u003e \u003cp\u003eMixed Methods 116\u003c\/p\u003e \u003cp\u003eThe Research Hourglass 118\u003c\/p\u003e \u003cp\u003eSummary 119\u003c\/p\u003e \u003cp\u003eKey Terms 120\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Sampling Issues in Research 122\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 122\u003c\/p\u003e \u003cp\u003eReasons for Sampling 123\u003c\/p\u003e \u003cp\u003eStrategies for Selecting a Sample 124\u003c\/p\u003e \u003cp\u003eSample Selection Process 125\u003c\/p\u003e \u003cp\u003eSampling Strategies 125\u003c\/p\u003e \u003cp\u003eProbability Sampling Strategies 126\u003c\/p\u003e \u003cp\u003eNon-Probability Sampling Strategies 128\u003c\/p\u003e \u003cp\u003eSources of Sampling Bias: Systemic Bias 131\u003c\/p\u003e \u003cp\u003eSources of Sampling Bias: Respondent Bias 132\u003c\/p\u003e \u003cp\u003eSources of Sampling Bias: Interviewer Bias 133\u003c\/p\u003e \u003cp\u003eSample Size 135\u003c\/p\u003e \u003cp\u003eSummary 136\u003c\/p\u003e \u003cp\u003eKey Terms 136\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Validity, Reliability, and Credibility in Research 138\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 138\u003c\/p\u003e \u003cp\u003eCredibility 138\u003c\/p\u003e \u003cp\u003eValidity 139\u003c\/p\u003e \u003cp\u003eDependent and Independent Variables 140\u003c\/p\u003e \u003cp\u003eInternal Validity 142\u003c\/p\u003e \u003cp\u003eForms of Instrument Validity 143\u003c\/p\u003e \u003cp\u003eExternal Validity 146\u003c\/p\u003e \u003cp\u003eThreats to External Validity 147\u003c\/p\u003e \u003cp\u003eReliability 148\u003c\/p\u003e \u003cp\u003eSelecting a Research Design 149\u003c\/p\u003e \u003cp\u003eSuggestions to Ensure Validity and Reliability 150\u003c\/p\u003e \u003cp\u003eSummary 151\u003c\/p\u003e \u003cp\u003eKey Terms 151\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Research Techniques—Interviews 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 153\u003c\/p\u003e \u003cp\u003eUsing Interviews 153\u003c\/p\u003e \u003cp\u003eFormats of Interviews 156\u003c\/p\u003e \u003cp\u003eThe Interview Protocol 157\u003c\/p\u003e \u003cp\u003eContacting the Interviewee 160\u003c\/p\u003e \u003cp\u003ePreparing for the Interview 161\u003c\/p\u003e \u003cp\u003eStages of a Research Interview 163\u003c\/p\u003e \u003cp\u003eUnusual Interview Formats 166\u003c\/p\u003e \u003cp\u003eGroup Interviews 166\u003c\/p\u003e \u003cp\u003eDoor-to-Door Interviews 167\u003c\/p\u003e \u003cp\u003eFollow Up Interviews 168\u003c\/p\u003e \u003cp\u003eSummary 168\u003c\/p\u003e \u003cp\u003eKey Terms 169\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Research Techniques—Questionnaires 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 171\u003c\/p\u003e \u003cp\u003ePurposes of Questionnaires 171\u003c\/p\u003e \u003cp\u003eTypes of Questionnaires 173\u003c\/p\u003e \u003cp\u003eAdvantages and Disadvantages 175\u003c\/p\u003e \u003cp\u003eDeveloping Questionnaires 176\u003c\/p\u003e \u003cp\u003eTypes of Questions 178\u003c\/p\u003e \u003cp\u003eElectronic Questionnaires 181\u003c\/p\u003e \u003cp\u003eSequencing Questions 182\u003c\/p\u003e \u003cp\u003eDemographic Data 182\u003c\/p\u003e \u003cp\u003eQuestionnaire Administration 183\u003c\/p\u003e \u003cp\u003eQuestionnaire Presentation 185\u003c\/p\u003e \u003cp\u003ePrivacy and Permission 186\u003c\/p\u003e \u003cp\u003eIncentives 188\u003c\/p\u003e \u003cp\u003eSummary 188\u003c\/p\u003e \u003cp\u003eKey Terms 188\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Research Techniques: Observations, Focus Groups, and Other Techniques 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 191\u003c\/p\u003e \u003cp\u003eBenefits of Observational Research 191\u003c\/p\u003e \u003cp\u003eBias in Conducting Objective Observations 193\u003c\/p\u003e \u003cp\u003eChallenges and Recommendations for Conducting Objective Observations 194\u003c\/p\u003e \u003cp\u003eObservational Roles 196\u003c\/p\u003e \u003cp\u003eFocus Groups 199\u003c\/p\u003e \u003cp\u003eBenefits of Focus Groups 199\u003c\/p\u003e \u003cp\u003eChallenges and Recommendations for Conducting Focus Groups 200\u003c\/p\u003e \u003cp\u003eSize of Focus Groups 202\u003c\/p\u003e \u003cp\u003eExpert Panels 202\u003c\/p\u003e \u003cp\u003eBenefits of Expert Panels 203\u003c\/p\u003e \u003cp\u003eChallenges and Recommendations in Conducting\u003c\/p\u003e \u003cp\u003eExpert Panels 204\u003c\/p\u003e \u003cp\u003eContent Analysis 205\u003c\/p\u003e \u003cp\u003eBenefits of Content Analysis 206\u003c\/p\u003e \u003cp\u003eChallenges and Recommendations in Using Content Analysis 207\u003c\/p\u003e \u003cp\u003eCoding in Content Analysis 209\u003c\/p\u003e \u003cp\u003eSummary 210\u003c\/p\u003e \u003cp\u003eKey Terms 211\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Analyzing Data and Other Information 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 213\u003c\/p\u003e \u003cp\u003eSteps in Analyzing Information 213\u003c\/p\u003e \u003cp\u003eCollecting the Information 214\u003c\/p\u003e \u003cp\u003eImmersing Yourself in the Data 215\u003c\/p\u003e \u003cp\u003eCoding Data for Privacy and Record Keeping 217\u003c\/p\u003e \u003cp\u003eReviewing the Research Questions or Objectives 218\u003c\/p\u003e \u003cp\u003eOrganizing and Sorting Information 218\u003c\/p\u003e \u003cp\u003eIdentifying Relationships and Patterns 219\u003c\/p\u003e \u003cp\u003eQuantitative Analysis of Patterns 221\u003c\/p\u003e \u003cp\u003eQualitative Analysis of Patterns 222\u003c\/p\u003e \u003cp\u003eReviewing the Data 223\u003c\/p\u003e \u003cp\u003eInterpreting the Findings 224\u003c\/p\u003e \u003cp\u003eDisplaying Information 226\u003c\/p\u003e \u003cp\u003eSignificance 228\u003c\/p\u003e \u003cp\u003eSummary 229\u003c\/p\u003e \u003cp\u003eKey Terms 229\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Writing a Research Proposal 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 231\u003c\/p\u003e \u003cp\u003eReasons for a Proposal 231\u003c\/p\u003e \u003cp\u003eElements of a Proposal 233\u003c\/p\u003e \u003cp\u003eAudience and Point of View 237\u003c\/p\u003e \u003cp\u003ePrefatory Documents 238\u003c\/p\u003e \u003cp\u003eExecutive Summary 238\u003c\/p\u003e \u003cp\u003eTips for Writing an Executive Summary 239\u003c\/p\u003e \u003cp\u003eOther Supporting Documents 240\u003c\/p\u003e \u003cp\u003eIntroduction and Conclusion 241\u003c\/p\u003e \u003cp\u003eCriteria for a Good Research Proposal 242\u003c\/p\u003e \u003cp\u003eSummary 244\u003c\/p\u003e \u003cp\u003eKey Terms 245\u003c\/p\u003e \u003cp\u003eWorks Cited in This Chapter 245\u003c\/p\u003e \u003cp\u003eAppendix A Writing an Annotated Bibliography 246\u003c\/p\u003e \u003cp\u003eThe following Appendices are available at www.wiley.com\/college\/mayo\u003c\/p\u003e \u003cp\u003eAppendix B Refereed Scholarly Journals\u003c\/p\u003e \u003cp\u003eAppendix C Hospitality, Tourism, and Sports Websites\u003c\/p\u003e \u003cp\u003eAppendix D Bibliographical Tools\u003c\/p\u003e \u003cp\u003eAppendix E Popular Databases\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default 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