{"product_id":"plain-talk-9780471155140","title":"Plain Talk","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Ken Iverson is a leader whose vision shaped an industry and the future, a leader whose character, values, and ethics merge seamlessly with the mission and values of a successful, innovative business.\" -Frances Hesselbein, President and CEO, The Peter F. Drucker Foundation\u003cbr\u003e \u003cbr\u003e Ken Iverson taught us that America could compete in a tough global economy. He did it in an industry where being a maverick was the only way. His accounting of Nucor's story should serve as a blue print or us all. -David Glass, President and CEO, WalMart Stores, Inc.\u003cbr\u003e \u003cbr\u003e No theory; just important, practical ideas proven by Ken Iverson in the furnace at Nucor.-Peter Larson, Chairman and CEO, Brunswick Corporation\u003cbr\u003e \u003cbr\u003e It is a masterpiece! Plain Talk provides a penetrating analysis of why Nucor has performed so well for so long, full of insights and solid conclusions. The book is easy to follow, very well written, and a 'must' read for every executive...a major contribution to business. -Vijay Govindarajan, Earl C. Dum 1924 Professor of International Business, Amos Tuck School of Business Administration, DartmouthCollege\u003cbr\u003e \u003cbr\u003e This is a story about Ken Iverson, a man who built a major steel company from ground zero, much of it during a period when the U.S. steel industry was losing 25% of its capacity. But most of all, it's about motivating people to a level of remarkable accomplishment. You will enjoy reading this book as much as the people who work for Nucor enjoy being there.-James F. Collins, President, Steel Manufacturers Association\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eA Higher Cause.\u003cbr\u003e \u003cbr\u003e Trust Your Instincts.\u003cbr\u003e \u003cbr\u003e Destroy the Hierarchy.\u003cbr\u003e \u003cbr\u003e The Engines of Progress.\u003cbr\u003e \u003cbr\u003e A Simple Stake in the Business.\u003cbr\u003e \u003cbr\u003e The Virtues of Smallness.\u003cbr\u003e \u003cbr\u003e Risks and Adventures.\u003cbr\u003e \u003cbr\u003e Ethics over Politics.\u003cbr\u003e \u003cbr\u003e The Bottom Line.\u003cbr\u003e \u003cbr\u003e The Cure for the Common MBA.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48864644858199,"sku":"9780471155140","price":24.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471155140.jpg?v=1722272873","url":"https:\/\/bookcurl.com\/products\/plain-talk-9780471155140","provider":"Book Curl","version":"1.0","type":"link"}