{"product_id":"pivot-9781118559710","title":"Pivot","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA proven approach to achieving entrepreneurial success in new corporate ventures and startups   Every day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIn short, this book along with a website that provides a digital toolkit to assist in the logistics of realising the suggested procedures - is packed with practical yet insightful guidance to inspire the budding billionaires of the future. (Elite Business, February 2014)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Trademarks xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eIntroduction: Is There a Better Way? xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I THE TALE OF TWO\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eENTREPRENEURIAL WORLDS 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1: Pedal to the Metal 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Little History 3\u003c\/p\u003e \u003cp\u003eTraditional Management Tools Fail Entrepreneurs 4\u003c\/p\u003e \u003cp\u003eWhy Startups Fail 7\u003c\/p\u003e \u003cp\u003eOrigins of the Pivot Methodology 8\u003c\/p\u003e \u003cp\u003eNotes 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2: Innovation is Bringing Discipline to Chaos 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlant = Discovery; Pivot = Incubation; Propel = Acceleration 11\u003c\/p\u003e \u003cp\u003eIntroduction to the D-I-A Model 13\u003c\/p\u003e \u003cp\u003eIf Only I Had Known Then What I Know Now. . . 15\u003c\/p\u003e \u003cp\u003eInnovation Defined in the Corporate Setting 17\u003c\/p\u003e \u003cp\u003eBeyond Invention and Creativity 18\u003c\/p\u003e \u003cp\u003eEmerging Management Discipline 19\u003c\/p\u003e \u003cp\u003eInnovation Definitions 21\u003c\/p\u003e \u003cp\u003eCommon Language and Mind-Set 23\u003c\/p\u003e \u003cp\u003eNavigating the Culture Divide 24\u003c\/p\u003e \u003cp\u003eIt’s All about Uncertainty 25\u003c\/p\u003e \u003cp\u003eUncertainty versus Risk 25\u003c\/p\u003e \u003cp\u003eUncertainty Types: Technical, Market, Resource, Organization 26\u003c\/p\u003e \u003cp\u003eInnovation Continuum and Uncertainty 27\u003c\/p\u003e \u003cp\u003eThe ABCs of Innovation Uncertainty 27\u003c\/p\u003e \u003cp\u003eNotes 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3: The Corporate Entrepreneur 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Examination of the Definition 31\u003c\/p\u003e \u003cp\u003eAn In-Depth Look at Corporate Entrepreneurship Models 33\u003c\/p\u003e \u003cp\u003eModel One: Intrapreneurship 34\u003c\/p\u003e \u003cp\u003eModel Two: Arm’s-Length Approaches—Corporate Venture Capital and External Corporate Incubators 35\u003c\/p\u003e \u003cp\u003eModel Three: Internal Venturing—Spin-Ins and Spin-Outs 36\u003c\/p\u003e \u003cp\u003eModel Four: New Business Creation—Inside Corporate\/R\u0026amp;D or Established Divisions 38\u003c\/p\u003e \u003cp\u003eModel Five: Open Innovation Hybrid Approach 39\u003c\/p\u003e \u003cp\u003eModel Six: An Innovation Function—Institutionalizing Corporate Entrepreneurship 40\u003c\/p\u003e \u003cp\u003eA Brief Look at Academic Research 42\u003c\/p\u003e \u003cp\u003eA Look at Corporate Culture 43\u003c\/p\u003e \u003cp\u003ePersonal Experiences 46\u003c\/p\u003e \u003cp\u003eNotes 52\u003c\/p\u003e \u003cp\u003eAdditional Notes 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4: So, You Want to Be an Entrepreneur? 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSwinging for the Fences 56\u003c\/p\u003e \u003cp\u003eThe Academic Side 59\u003c\/p\u003e \u003cp\u003ePersonal Experiences 63\u003c\/p\u003e \u003cp\u003eNotes 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5: Entrepreneur and Corporate Entrepreneur: Framing the Perspectives 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eComparing Entrepreneurs 71\u003c\/p\u003e \u003cp\u003eDifferences between Entrepreneurs and Corporate Entrepreneurs 71\u003c\/p\u003e \u003cp\u003eDifferences in the Operating Contexts 72\u003c\/p\u003e \u003cp\u003eProgress in Understanding and Effectively Executing the Two Different Types of Entrepreneurship 74\u003c\/p\u003e \u003cp\u003eNotes 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II PLANT = DISCOVERY—THE BUSINESS VISION 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6:Discovery–Attractiveness of the Business Opportunity 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDiscovery Principles 81\u003c\/p\u003e \u003cp\u003eDiscovery and Open Innovation 83\u003c\/p\u003e \u003cp\u003eDiscovery Progression: Capturing Innovation Opportunities 85\u003c\/p\u003e \u003cp\u003eOpportunity Recognition 85\u003c\/p\u003e \u003cp\u003eApplication Generation and the Business Vision 89\u003c\/p\u003e \u003cp\u003eThe Discovery Toolkit in Brief 92\u003c\/p\u003e \u003cp\u003eStandard Tools 93\u003c\/p\u003e \u003cp\u003eIdea Uncertainty Assessment Tool 93\u003c\/p\u003e \u003cp\u003eGenesis Pad Opportunity Description 93\u003c\/p\u003e \u003cp\u003eOpportunity Screening Criteria 96\u003c\/p\u003e \u003cp\u003eOpportunity Potential Questions 97\u003c\/p\u003e \u003cp\u003eUncertainty Identification Checklist for Discovery 99\u003c\/p\u003e \u003cp\u003eOpportunity Stakeholder Positioning Steps 99\u003c\/p\u003e \u003cp\u003ePlant or Discovery Value Pitch 99\u003c\/p\u003e \u003cp\u003eAdvanced Tools 104\u003c\/p\u003e \u003cp\u003eWords of Caution 107\u003c\/p\u003e \u003cp\u003ePlant Your Value Pitch: Making the Transition to Incubation with Your Opportunity Concept 107\u003c\/p\u003e \u003cp\u003eNotes 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7: Opportunity and the Entrepreneur 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpportunity Recognition 112\u003c\/p\u003e \u003cp\u003eTechnology to Market Opportunity 114\u003c\/p\u003e \u003cp\u003eThe Challenge for Universities to Commercialize Technologies 116\u003c\/p\u003e \u003cp\u003eThe Big XYZ 118\u003c\/p\u003e \u003cp\u003eThe Value Proposition 119\u003c\/p\u003e \u003cp\u003eThe Positioning Statement 121\u003c\/p\u003e \u003cp\u003eNotes 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8: Entrepreneur and Corporate Entrepreneur Perspectives: Pursuit of Opportunities 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting from Idea to Opportunity 123\u003c\/p\u003e \u003cp\u003eAttracting Attention 125\u003c\/p\u003e \u003cp\u003eNote 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III PIVOT = INCUBATION—THE MISSING LINK 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9: Incubation—Discipline Together with Chaos 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncubation Principles 133\u003c\/p\u003e \u003cp\u003eIncubation Objectives 136\u003c\/p\u003e \u003cp\u003eIncubation Activities and Processes 137\u003c\/p\u003e \u003cp\u003eIncubation and Living With Chaos: The Learning Plan 142\u003c\/p\u003e \u003cp\u003eShort, Quick, Inexpensive Learning Loops 143\u003c\/p\u003e \u003cp\u003eThe Learning Plan Methodology 144\u003c\/p\u003e \u003cp\u003eDimensions of Uncertainty 148\u003c\/p\u003e \u003cp\u003eLearning Loop Development Process 152\u003c\/p\u003e \u003cp\u003eInitiating a Learning Loop 152\u003c\/p\u003e \u003cp\u003eEvaluating Learning Outcomes 153\u003c\/p\u003e \u003cp\u003eGeneral Guidelines 153\u003c\/p\u003e \u003cp\u003eNotes 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10: Early Market Engagement: Business Concept Options 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIncubation Progression: Market Learning and Business Model 158\u003c\/p\u003e \u003cp\u003eMarket Learning 160\u003c\/p\u003e \u003cp\u003eBusiness Model 164\u003c\/p\u003e \u003cp\u003eMarket Development Considerations 166\u003c\/p\u003e \u003cp\u003eLearning versus Product Prototype 166\u003c\/p\u003e \u003cp\u003eMarket Entry Approach 167\u003c\/p\u003e \u003cp\u003eForget about Finding the Killer Application 167\u003c\/p\u003e \u003cp\u003eBe Out There 168\u003c\/p\u003e \u003cp\u003eMove from Office to Market 168\u003c\/p\u003e \u003cp\u003eMarket Development = Market Learning 169\u003c\/p\u003e \u003cp\u003eFollow the Long and Winding Road 169\u003c\/p\u003e \u003cp\u003eInnovation Roles 169\u003c\/p\u003e \u003cp\u003eBuilding the Team 169\u003c\/p\u003e \u003cp\u003eSuccess Depends on People 171\u003c\/p\u003e \u003cp\u003eThe Incubation Toolkit in Brief 173\u003c\/p\u003e \u003cp\u003eStandard Tools 173\u003c\/p\u003e \u003cp\u003eLearning Plan Design Template 173\u003c\/p\u003e \u003cp\u003eUncertainty Identification Checklist for Incubation 174\u003c\/p\u003e \u003cp\u003eTechnical and Market Concept Testing Approaches 174\u003c\/p\u003e \u003cp\u003eTechnical and Market Concept Testing Outcomes 176\u003c\/p\u003e \u003cp\u003eGenesis Pad Solution Description 176\u003c\/p\u003e \u003cp\u003eTransition Readiness Questions 177\u003c\/p\u003e \u003cp\u003ePivot or Incubation Value Pitch 179\u003c\/p\u003e \u003cp\u003eAdvanced Tools 180\u003c\/p\u003e \u003cp\u003eLearning Approach Value and Coaching Requirements 182\u003c\/p\u003e \u003cp\u003eAccelerated Learning to Achieve Faster Results 182\u003c\/p\u003e \u003cp\u003eConsistent and Timely Coaching Required 184\u003c\/p\u003e \u003cp\u003ePivot to Your Evolved Value Pitch: Making the Transition to\u003c\/p\u003e \u003cp\u003eAcceleration with Your Concept Proposal 185\u003c\/p\u003e \u003cp\u003eNotes 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11: Business Experiments 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowledge Construction 190\u003c\/p\u003e \u003cp\u003eDefine Assumptions 194\u003c\/p\u003e \u003cp\u003eDefine Markets 196\u003c\/p\u003e \u003cp\u003eDefine CTA and Analytics 198\u003c\/p\u003e \u003cp\u003eDefine Product 200\u003c\/p\u003e \u003cp\u003eNote 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12: Validated Learning = Knowledge 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBusiness Model 204\u003c\/p\u003e \u003cp\u003eStart Executing Experiment 206\u003c\/p\u003e \u003cp\u003eExecute: Product, Market Group, and Call to Action (CTA) 207\u003c\/p\u003e \u003cp\u003eExecute: Assumptions and Analytics 208\u003c\/p\u003e \u003cp\u003eExecute: Confidence, Results, and Knowledge Loop 209\u003c\/p\u003e \u003cp\u003eBusiness Plan 212\u003c\/p\u003e \u003cp\u003eNotes 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 13: Entrepreneur and Corporate Entrepreneur Perspectives: Incubation and Hypothesis-Driven Learning 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning Is the Antidote to Uncertainties 218\u003c\/p\u003e \u003cp\u003eLearning How to Learn 219\u003c\/p\u003e \u003cp\u003ePivot Startup Methodology and Learning Plan 220\u003c\/p\u003e \u003cp\u003eMaking the Case for Investment 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV PROPEL = ACCELERATION—THE BUSINESS RAMP-UP 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 14: Acceleration—Courage to Invest 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAcceleration Principles 226\u003c\/p\u003e \u003cp\u003eMoving from Uncertainty to Risk 226\u003c\/p\u003e \u003cp\u003eMoving from Experimentation to Development 227\u003c\/p\u003e \u003cp\u003eAcceleration and the Phase Gate Process 228\u003c\/p\u003e \u003cp\u003eIntegrating with Product Development 229\u003c\/p\u003e \u003cp\u003eThe Acceleration Toolkit 232\u003c\/p\u003e \u003cp\u003eStandard Tools 232\u003c\/p\u003e \u003cp\u003eResource and Organization Alignment Plan 233\u003c\/p\u003e \u003cp\u003eMarket and Technology Development Integration Plan 233\u003c\/p\u003e \u003cp\u003ePropel or Acceleration Value Pitch 235\u003c\/p\u003e \u003cp\u003eAdvanced Tools 235\u003c\/p\u003e \u003cp\u003ePropel Your Value Pitch: Making the Transition to Operations with Your Business Plan 236\u003c\/p\u003e \u003cp\u003eNotes 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 15: Preparing for Growth 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Startup Ecosystem 241\u003c\/p\u003e \u003cp\u003eUniversity Ecosystems 244\u003c\/p\u003e \u003cp\u003eA Time to Scale 246\u003c\/p\u003e \u003cp\u003eNotes 249\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 16: Entrepreneur and Corporate Entrepreneur: The Challenges of Growth 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ecosystem 252\u003c\/p\u003e \u003cp\u003eThe Laws of Diffusion and Resistance 253\u003c\/p\u003e \u003cp\u003eScaling 255\u003c\/p\u003e \u003cp\u003eBalancing TMRO 256\u003c\/p\u003e \u003cp\u003eAbout the Authors 257\u003c\/p\u003e \u003cp\u003eAbout the Academic Contributing Authors 261\u003c\/p\u003e \u003cp\u003eAbout the Companion Websites 265\u003c\/p\u003e \u003cp\u003eIndex 267\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406889361751,"sku":"9781118559710","price":26.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118559710.jpg?v=1730497458","url":"https:\/\/bookcurl.com\/products\/pivot-9781118559710","provider":"Book Curl","version":"1.0","type":"link"}