{"product_id":"pitch-yourself-9780273707301","title":"Pitch Yourself","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBill Faust\u003c\/b\u003e has 14 years' experience in delivering high-level integrated, marketing campaigns, for a range of blue chip companies including GE Capital, Campbell's, News Ltd, Bayard Presse and BT. This has taken Bill across the world from London, Paris, Istanbul to Sydney. And back.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMichael Faust\u003c\/b\u003e has had a top flight management, advertising and marketing career. Most recently Michael was the Managing Director of Travelcare, the UK's largest independent travel agency . Prior to this he has held influential positions as the European Marketing Director of LetsBuyIt.com as well as a number of strategic consultancy roles across the European dotcom market. Over the last fifteen years Michael has worked in both advertising agencies and client companies from Saatchi and Saatchi to Dell.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"... a good guide\" - The Guardian, July 2006\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e    Experience gained from talking at business schools\/universities  \u003c\/li\u003e\n\u003cli\u003e    Experience gained from helping create CVs  \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: CRITIQUE of functional and chronological CVs\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eThe aim of a CV and the aim of the interview: \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eIntroducing the 4 key communication foundation blocks of What, Where, Who and How. Relate this to Corporate DNA defined by companies such as Korn Ferry comprising Expertise (what\/Where) and Behaviour and Values (Who and How) \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eOverview of chronological and functional CV’s. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eNew diagrams to compare and contrast the traditional CV and how they satisfy the different objectives\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eKey issues that occur with any CV \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eLimitations of other CV books which end their analysis at this stage including tips from leading career sites and critiques of executive search firms. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eDevelop business (ie your career) by one of two routes either (a) taking the product to market or (b) bringing the customer to the solution. Traditional CVs used to be okay at the former but do not define enough for the latter\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eChapter 2: BUILDING BLOCKS of Customer CV\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eThis chapter explains the base components of a Customer CV in greater detail than in the first edition \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eDefinition of Customer CV \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eThe importance of understanding yourself and what this means.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eIntroduction to key components from Personal Promise, Career DNA, Transferable Assets to Career History. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eCompare and contrast Customer CV to other traditional CV models\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eExplore additional fine-tuning issues such as the use of fact vs opinion, how to quantify results and relate them back to the business. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eNew handy hints such as the rationale for a short company overview, how to write about responsibilities and how to frame business benefits. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: PROCESS to create new Customer CV (Preparation of the Career DNA Bank\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eAn enhanced chapter discussing how to properly prepare your Career DNA Bank the underpinnings (think of it as the skeleton) in order to frame and hang a Customer CV (the flesh). Without the correct skeleton you collapse. How does the Career DNA bank inform the Personal Promise, Transferable assets and Career History. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eHow do you uncover a detailed understanding of your abilities, core competencies, behaviours and values e.g. what you will be employed for\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eDevelopment of the Career DNA Bank needs time effort and resources put into it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eRevised case studies and examples\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eNew techniques to use. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eNew ways to describe your journey and story. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: The END BENEFIT and the PROCESS BENEFIT\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eThe Benefit of the Customer CV \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eNew SWOT analysis \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eRealigns from the past to the future and from the seller to the buyer \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eBest hire not easiest laziest fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eEfficiency for candidate and employer\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eThe Benefit of the Process: \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eWriting a CV\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eEasily be able to write bespoke \u0026amp; targeted CVs. \u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eEasier completion of (Competency Based) Application forms as preparation has already been done\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eEasier to create cover letters\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eBase material for you to use at interview – even agenda document\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eBetter targeting of potential employers\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eHelp you decipher the job descriptions and fully understand what the potential employer is looking for\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eOpen new career avenues\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eMaking the most of networking scenarios\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003c\/li\u003e\n\u003cli\u003eManagemen\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017722888535,"sku":"9780273707301","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273707301.jpg?v=1750774458","url":"https:\/\/bookcurl.com\/products\/pitch-yourself-9780273707301","provider":"Book Curl","version":"1.0","type":"link"}