{"product_id":"pharma-prices-and-power-9783031939327","title":"Pharma Prices and Power","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e1. Introduction.- 2. Understanding Healthcare systems and their Negotiations.- 3. The Government (Payer) Challenge.- 4. The Biopharma Challenge.- 5. P\u0026amp;R Negotiation Challenges.- 6. What Can You Do Differently.- 7. Conclusion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":51456261914967,"sku":"9783031939327","price":75.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/pharma-prices-and-power-9783031939327","provider":"Book Curl","version":"1.0","type":"link"}