{"product_id":"persuasive-messages-9781405158206","title":"Persuasive Messages","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDesigned to help students become more successful persuaders, \u003ci\u003ePersuasive Messages\u003c\/i\u003e offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. \u003cbr\u003e \u003cul\u003e \u003cli\u003eA guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application\u003c\/li\u003e \u003cli\u003eOffers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages\u003c\/li\u003e \u003cli\u003eCovers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action\u003c\/li\u003e \u003cli\u003eTeaches readers to be critical consumers of persuasive messages by discussing persuasion in adverti\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The theoretical part of the book presents the key concepts to understanding the processes of social influence and persuasion.\" (\u003ci\u003ePsycCritiques\u003c\/i\u003e, June 2009)  \u003cp\u003e“The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.”\u003cbr\u003e \u003ci\u003eMike Allen, UW-Milwaukee\u003c\/i\u003e“This clearly written book [does] a particularly good job of combining theory and application. References [are] comprehensive, … and the material well presented and accessible. Recommended.” (\u003ci\u003eChoice) \u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Figures. \u003cp\u003eList of Boxes.\u003c\/p\u003e \u003cp\u003eList of Tables.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Attitudes and Persuasion:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e1. The Importance of Persuasion.\u003c\/p\u003e \u003cp\u003e2. The Cognitive Approach to Persuasion.\u003c\/p\u003e \u003cp\u003e3. The Source of Persuasive Messages: Credibility.\u003c\/p\u003e \u003cp\u003e4. Ethical Concerns.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Preparing Persuasive Communication:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e5. Purpose and Audience.\u003c\/p\u003e \u003cp\u003e6. Organization: Structuring the Message.\u003c\/p\u003e \u003cp\u003e7. Substance: Support for Your Ideas.\u003c\/p\u003e \u003cp\u003e8. Symbols and Style.\u003c\/p\u003e \u003cp\u003e9. Hostile, Apathetic, Motivated, and Multiple Audiences.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Theories of Persuasion:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e10. Consistency Theories of Attitude Change.\u003c\/p\u003e \u003cp\u003e11. Social Judgment\/Involvement Theory.\u003c\/p\u003e \u003cp\u003e12. Theory of Reasoned Action.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Critical Consumers of Persuasive Messages:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e13. Persuasion in Advertising.\u003c\/p\u003e \u003cp\u003e14. Persuasion in Political Campaigns.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49407892062551,"sku":"9781405158206","price":93.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781405158206.jpg?v=1730500871","url":"https:\/\/bookcurl.com\/products\/persuasive-messages-9781405158206","provider":"Book Curl","version":"1.0","type":"link"}