{"product_id":"persuasive-communication-for-science-and-technology-leaders-9781119573227","title":"Persuasive Communication for Science and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePersuasive Communication for Science and Technology Leaders\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003cb\u003eExplore this insightful guide to the development of persuasive leadership skills perfect for students and managers in technical fields\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMany technical managers receive little or no training in the persuasive arts. Though technically skilled, they often lack the ability to engage effectively with an audiences outside their field. \u003ci\u003ePersuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence\u003c\/i\u003e delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own.\u003c\/p\u003e \u003cp\u003eWritten in a highly readable and entertaining style, this book goes beyond the scope of a standard textbook on persuasive communication. Its practical lessons illustrate the techniques of effective scientific and technical writing while emphasizing values-based leadership for a more just,\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAbout the Author xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eHow This Book Differs From Other Communication Guides xix\u003c\/p\u003e \u003cp\u003ePreviously Published Material xxi\u003c\/p\u003e \u003cp\u003eAlso By Stephen Wilbers xxiii\u003c\/p\u003e \u003cp\u003eWelcome xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho can benefit from this book 2\u003c\/p\u003e \u003cp\u003eHow this book differs from other textbooks \u0026amp; communication guides 2\u003c\/p\u003e \u003cp\u003eHow this book evolved from my writing \u0026amp; teaching 4\u003c\/p\u003e \u003cp\u003eHow to read this book using the SQ4R method 6\u003c\/p\u003e \u003cp\u003eHow this book is organized 7\u003c\/p\u003e \u003cp\u003eQuestions to ask yourself as you read this book 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart ONE—Writing 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Explaining Complex Technologies Clearly 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWriting in stages 14\u003cbr\u003e Think of yourself as a translator 15\u003cbr\u003e Adopt the seven habits of highly effective writers 15\u003cbr\u003e Approach writing as a process 17\u003cbr\u003e Don’t be blocked by writer’s block 18\u003c\/p\u003e \u003cp\u003eCommunicating internationally without ambiguity 20\u003cbr\u003e Don’t confuse non-native speakers of American English 20\u003cbr\u003e Limit your use of prepositionalized English 22\u003cbr\u003e Don’t assume that American \u0026amp; British English are identical 22\u003cbr\u003e Don’t be too quick to laugh at ESL or ELL errors 23\u003c\/p\u003e \u003cp\u003eConnecting your thoughts with sentence \u0026amp; paragraph structure 24\u003cbr\u003e Write in sentences, but think in three-part paragraphs 25\u003cbr\u003e Break sprawling sentences \u0026amp; paragraphs into shorter units 27\u003cbr\u003e Use introductory elements \u0026amp; transitions to connect your thoughts 27\u003c\/p\u003e \u003cp\u003eEmphasizing key points with sentence variety 29\u003cbr\u003e Use trailing elements \u0026amp; asides for variety, emphasis, \u0026amp; elaboration 29\u003cbr\u003e Invert your sentences for variety, transitions, \u0026amp; coherence 30\u003c\/p\u003e \u003cp\u003eJust for Fun: How Charles the Great changed Latin to our benefit today 34\u003c\/p\u003e \u003cp\u003eGet Out of Jail Free: e.g. for i.e. 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Breathing Life into Scientific \u0026amp; Technical Writing 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSupporting your explanations with detail 39\u003cbr\u003e Support your argument with colorful, specific detail 39\u003cbr\u003e Evoke the five senses to make your descriptions come alive 41\u003cbr\u003e Don’t neglect smell, the most evocative of the five senses 42\u003cbr\u003e Use graphs, tables, figures, \u0026amp; equations to highlight, illustrate, \u0026amp; explain 43\u003c\/p\u003e \u003cp\u003eAnimating your sentences \u0026amp; descriptions with verbs 44\u003cbr\u003e Use verb-driven clauses to convey information succinctly \u0026amp; emphatically 44\u003cbr\u003e Use colorful, action verbs to animate your descriptions 46\u003c\/p\u003e \u003cp\u003eWorking with verbs, noun stacks, \u0026amp; sentence variety 49\u003cbr\u003e Keep your verbs within sight of their subjects 49\u003cbr\u003e Unstack those noun stacks 51\u003c\/p\u003e \u003cp\u003eJust for Fun: Nominalize your verbs to inflict pain on your reader 58\u003c\/p\u003e \u003cp\u003eGet Out of Jail Free: It’s for its 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Expanding Your Expressive Range 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing your first person subjective voice 63\u003cbr\u003e When appropriate, write in the first person for a more engaging style 64\u003cbr\u003e Know the difference between transitive \u0026amp; intransitive, active \u0026amp; passive 65\u003cbr\u003e Use the first person in theses \u0026amp; dissertations when appropriate 66\u003cbr\u003e Know when not to write in the first person 67\u003cbr\u003e Use an overtly subjective voice to convey honesty, personality, \u0026amp; warmth 69\u003c\/p\u003e \u003cp\u003eGoing beyond “Plain English” to more varied expression 72\u003cbr\u003e Know the value of “Plain English,” but recognize its limitations 72\u003cbr\u003e Vary your sentence structure \u0026amp; length 74\u003cbr\u003e Punctuate your beat with pauses 75\u003cbr\u003e Place key words at the beginning \u0026amp; ending of your sentences 75\u003c\/p\u003e \u003cp\u003eExpanding your vocabulary to convey nuance, beauty, \u0026amp; complexity 76\u003cbr\u003e Collect good words 77\u003cbr\u003e Look up \u0026amp; learn new words as you read, starting with this book 78\u003c\/p\u003e \u003cp\u003eJust for Fun: American poet runs afoul of Plain English guidelines 82\u003c\/p\u003e \u003cp\u003eGet Out of Jail Free: Principle for principal 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Connecting with a Wider Audience 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting your reader’s attention 88\u003cbr\u003e Know how to write a good lead (or lede) 88\u003cbr\u003e Use colorful quotes to enliven your writing 90\u003cbr\u003e Collect examples of good leads (or ledes) for ideas \u0026amp; inspiration 91\u003c\/p\u003e \u003cp\u003eStructuring your articles, blogs, messages, texts, \u0026amp; tweets 94\u003cbr\u003e Follow a newsletter checklist to meet a tight deadline 94\u003cbr\u003e Use a three-step structure in your email messages 96\u003cbr\u003e Tweet short \u0026amp; sweet – and with integrity 98\u003cbr\u003e Base your level of formality and correctness on four touchstones: Purpose, audience, subject, \u0026amp; occasion 100\u003c\/p\u003e \u003cp\u003eCommunicating correctly 102\u003cbr\u003e Know the rules \u0026amp; know when to break ’em 103\u003cbr\u003e Proofread for eight errors of hurry \u0026amp; haste 105\u003c\/p\u003e \u003cp\u003eCommunicating inclusively 107\u003cbr\u003e Recognize all genders, ages, \u0026amp; ethnicities 107\u003cbr\u003e Be aware of gender differences in communication patterns 112\u003cbr\u003e Avoid ambiguity when writing to non-native English speakers 113\u003c\/p\u003e \u003cp\u003eJust for Fun: SlumberWrite software guaranteed to produce soporific writing 116\u003c\/p\u003e \u003cp\u003eGet Out of Jail Free: Complementary for complimentary 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two —Speaking 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Mastering the Physical \u0026amp; Behavioral Skills of Public Speaking 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConnecting with your posture, dress, \u0026amp; appearance 123\u003cbr\u003e Stand \u0026amp; sit tall 123\u003cbr\u003e Dress appropriately for the audience \u0026amp; the occasion 124\u003c\/p\u003e \u003cp\u003eConnecting with your eyes 124\u003cbr\u003e Look directly into their eyes 125\u003cbr\u003e Expect less audience feedback when presenting online or on camera 125\u003c\/p\u003e \u003cp\u003eConnecting with your voice 126\u003cbr\u003e Don’t underestimate the power of your speaking voice 126\u003cbr\u003e Play your voice like a musical instrument it is 127\u003cbr\u003e Be proud of your accent 128\u003cbr\u003e Enunciate your words 129\u003c\/p\u003e \u003cp\u003eConnecting with your gestures, facial expressions, \u0026amp; movement 130\u003cbr\u003e Expand your gestural range 131\u003cbr\u003e Make your face interesting 131\u003cbr\u003e Claim your space early \u0026amp; hold your ground 132\u003c\/p\u003e \u003cp\u003eJust for Fun: Sailing, writing, \u0026amp; speaking 134\u003c\/p\u003e \u003cp\u003eGet Out of Jail Free: There’s for there’re \u0026amp; subject-verb nonagreement 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Feeling \u0026amp; Projecting Confidence 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFeeling confident 139\u003cbr\u003e Get control of your mind \u0026amp; your body by breathing 139\u003cbr\u003e Prepare, release tension, \u0026amp; adjust expectations 139\u003cbr\u003e Take a six-step approach to feeling confident 140\u003c\/p\u003e \u003cp\u003eProjecting confidence 140\u003cbr\u003e Speak at full volume 141\u003cbr\u003e Don’t rush your delivery 141\u003cbr\u003e Take the twelve-step approach to projecting confidence 142\u003c\/p\u003e \u003cp\u003eRecovering from mental lapses \u0026amp; technical glitches 142\u003cbr\u003e Prepare a safety net 143\u003cbr\u003e Remember that the audience is on your side 144\u003cbr\u003e Be prepared to be challenged 145\u003cbr\u003e Aim for good, not perfect 146\u003c\/p\u003e \u003cp\u003eJust for Fun: Speaking your mind \u0026amp; breaking the rules like Jesse Ventura 148\u003c\/p\u003e \u003cp\u003eGet Out of Jail Free: Myself for I, Me, and Bobby McGee 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Connecting with Content, Conviction, \u0026amp; Humor 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOpening, holding, \u0026amp; closing well 154\u003cbr\u003e Get their attention 154\u003cbr\u003e Give an overview \u0026amp; emphasize transitions 156\u003cbr\u003e Prepare a good closing 156\u003c\/p\u003e \u003cp\u003ePlaying your part convincingly 158\u003cbr\u003e Play it for all it’s worth 158\u003cbr\u003e Show them the real you 159\u003cbr\u003e Underscore key points with visuals 159\u003c\/p\u003e \u003cp\u003eMaking it fun by having fun 161\u003cbr\u003e Know which types of humor work best 162\u003cbr\u003e Play it safe with self-deprecating humor 165\u003c\/p\u003e \u003cp\u003eJust for Fun: Papa says to maintain parallel structure 168\u003c\/p\u003e \u003cp\u003eGet Out of Jail Free: Nonparallel structure 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Practicing, Delivering, \u0026amp; Evaluating Your Presentation 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating muscle memory by practicing 175\u003cbr\u003e Rehearse your words out loud 176\u003cbr\u003e Practice your gestures \u0026amp; expressions 176\u003cbr\u003e Practice working within your allotted time 176\u003cbr\u003e For most presentations, don’t read your text 177\u003c\/p\u003e \u003cp\u003eHandling difficult questions \u0026amp; inappropriate questioners 177\u003cbr\u003e Decide whether and when to take questions 178\u003cbr\u003e Answer the question when you can 178\u003cbr\u003e Know how to manage an interview \u0026amp; how to talk to the media 180\u003c\/p\u003e \u003cp\u003eEvaluating presentations with a score sheet 182\u003cbr\u003e Enforce a strict time limit 182\u003cbr\u003e Offer timely feedback \u0026amp; constructive criticism 183\u003cbr\u003e Concentrate on strengths \u0026amp; note areas for improvement 183\u003cbr\u003e Use a score sheet to identify and evaluate skills 183\u003c\/p\u003e \u003cp\u003eJust for Fun: Even Eliza Doolittle trips over the rules of English grammar 187\u003c\/p\u003e \u003cp\u003eGet Out of Jail Free: Who or whom do you trust? 188\u003c\/p\u003e \u003cp\u003eEpilogue 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A Words Every Educated Person Should Know 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix B Sixteen Common Language Errors 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRemember the eight language errors that got you out of jail 199\u003c\/p\u003e \u003cp\u003eAvoid eight additional common language errors 202\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix C Key Physical \u0026amp; Behavioral Skills of Public Speaking 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix D Key Themes \u0026amp; Strategies 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey themes \u0026amp; highlights from Chapter Summaries 209\u003cbr\u003e Part One: Writing 209\u003cbr\u003e Part Two: Speaking 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix E Works Cited, Recommended Reading, \u0026amp; Style Guides 213\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWorks cited 213\u003c\/p\u003e \u003cp\u003eRecommended reading 216\u003c\/p\u003e \u003cp\u003eStyle guides 217\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":51039266144599,"sku":"9781119573227","price":65.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119573227.jpg?v=1750943100","url":"https:\/\/bookcurl.com\/products\/persuasive-communication-for-science-and-technology-leaders-9781119573227","provider":"Book Curl","version":"1.0","type":"link"}