{"product_id":"persuasion-equation-the-subtle-science-of-getting-your-way-9780814434178","title":"Persuasion Equation The Subtle Science of Getting","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow do you get people to see things your way? Whether youâre trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.\u003cp\u003eMerging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say âœyesâ and learn how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRadiate an aura of expertise\u003c\/li\u003e\n\u003cli\u003eWin trust and leverage credibility\u003c\/li\u003e\n\u003cli\u003eBuild a business case that appeals to both heart and mind\u003c\/li\u003e\n\u003cli\u003eAdapt for personality, gender, and generational differences\u003c\/li\u003e\n\u003cli\u003eUse language strategically\u003c\/li\u003e\n\u003cli\u003ePerfect the five-step persuasion process\u003c\/li\u003e\n\u003cli\u003eGenerate group buy-in\u003c\/li\u003e\n\u003cli\u003eMaster organizational politics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom crafting compelling emails to convincing a colleague to nailing the big presentation, \u003ci\u003ePersuasion Equation\u003c\/i\u003e is your personal recipe for\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e CONTENTS \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e Foreword by Alan Weiss vii \u003c\/p\u003e \u003cp\u003e Acknowledgments x \u003c\/p\u003e \u003cp\u003e Introduction 1 \u003c\/p\u003e \u003cp\u003e 1 Persuasion Fundamentals \u003c\/p\u003e \u003cp\u003e The Basics You Need to Know, and Why You Need to Know Them 5 \u003c\/p\u003e \u003cp\u003e 2 Decision Making \u003c\/p\u003e \u003cp\u003e The Surprising Reasons People Say Yes and No 25 \u003c\/p\u003e \u003cp\u003e 3 Targets, Technology, and Tactics \u003c\/p\u003e \u003cp\u003e Because It's Not About You, It's About Them 46 \u003c\/p\u003e \u003cp\u003e 4 Building Your Business Case \u003c\/p\u003e \u003cp\u003e Creating the Logical and Emotional Foundations of Your Argument 65 \u003c\/p\u003e \u003cp\u003e 5 The Credibility Crucible \u003c\/p\u003e \u003cp\u003e How You Get It, Why You Lose It, and How You Win It Back 92 \u003c\/p\u003e \u003cp\u003e 6 Power Language \u003c\/p\u003e \u003cp\u003e Verbal and Nonverbal Communication Tools to Skyrocket Your Success 106 \u003c\/p\u003e \u003cp\u003e 7 Persuasive Processes \u003c\/p\u003e \u003cp\u003e A Five-Step Sequence to Yes 128 \u003c\/p\u003e \u003cp\u003e 8 Persuasion 360 \u003c\/p\u003e \u003cp\u003e How to Get Agreement, Up, Down, and All Around 145 \u003c\/p\u003e \u003cp\u003e 9 Persuasion 911 \u003c\/p\u003e \u003cp\u003e What to Do When Your Persuasion Attempts Go Awry 162 \u003c\/p\u003e \u003cp\u003e 10 Yes Success \u003c\/p\u003e \u003cp\u003e What to Do When Your Target Agrees (and Why Most People Don't \u003c\/p\u003e \u003cp\u003e Get This Right) 175 \u003c\/p\u003e \u003cp\u003e 11 Your Persuasion Action Plan \u003c\/p\u003e \u003cp\u003e How to Get a 10,000:1 Return on Your Investment in This Book 189 \u003c\/p\u003e \u003cp\u003e 12 The Psychology of Self-Persuasion \u003c\/p\u003e \u003cp\u003e The First Person Who Needs to Say Yes . . . Is You 203 \u003c\/p\u003e \u003cp\u003e Bibliography 217 \u003c\/p\u003e \u003cp\u003e Index 219 \u003c\/p\u003e","brand":"HarperCollins Focus","offers":[{"title":"Default Title","offer_id":49527944413527,"sku":"9780814434178","price":14.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780814434178.jpg?v=1731869825","url":"https:\/\/bookcurl.com\/products\/persuasion-equation-the-subtle-science-of-getting-your-way-9780814434178","provider":"Book Curl","version":"1.0","type":"link"}