{"product_id":"persuasion-9781452276670","title":"Persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003ePersuasion: Theory and Research, Third Edition\u003c\/strong\u003e is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter's material and quickly master the concepts being introduced.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface Chapter 1: Persuasion, Attitudes, and Actions    The Concept of Persuasion    The Concept of Attitude    Attitude Measurement Techniques    Attitudes and Behaviors    Assessing Persuasive Effects    Conclusion    Notes Chapter 2:  Social Judgment Theory    Judgments of Alternative Positions on an Issue    Reactions to Communications    Critical Assessment    Conclusion    Notes Chapter 3:  Functional Approaches to Attitude    A Classic Functional Analysis    Subsequent Developments    Commentary    Conclusion    Notes Chapter 4:  Belief-Based Models of Attitude    Summative Model of Attitude    Research Evidence and Commentary    Conclusion    Notes Chapter 5:  Cognitive Dissonance Theory    General Theoretical Sketch    Some Research Applications    Revisions of, And Alternatives to, Dissonance Theory    Conclusion    Notes Chapter 6:  Reasoned Action Theory    The Reasoned Action Theory Model    Influencing Intentions    Intentions and Behaviors    Adapting Persuasive Messages to Recipients Based on Reasoned Action Theory    Commentary    Conclusion    Notes Chapter 7:  Stage Models    The Transtheoretical Model    The Distinctive Claims of Stage Models    Other Stage Models    Conclusion    Notes Chapter 8:  Elaboration Likelihood Model    Variations in the Degree of Elaboration: Central versus Peripheral Routes to Persuasion    Factors Affecting the Degree of Elaboration    Influences on Persuasive Effects under Conditions of High Elaboration: Central Routes to Persuasion    Influences on Persuasive Effects under Conditions of Low Elaboration: Peripheral Routes to Persuasion    Multiple Roles for Persuasion Variables    Adapting Persuasive Messages to Recipients Based on the ELM    Commentary    Conclusion    Notes Chapter 9:  The Study of Persuasive Effects    Experimental Design and Causal Inference    Two General Challenges in Studying Persuasive Effects    Conclusion    Notes Chapter 10:  Communicator Factors    Communicator Credibility    Liking    Other Communicator Factors    Conclusion    Notes Chapter 11:  Message Factors    Message Structure and Format    Message Content    Sequential Request Strategies    Conclusion    Notes Chapter 12:  Receiver Factors    Individual Differences    Transient Receiver States    Influencing Susceptibility to Persuasion    Conclusion    Notes References Author Index Subject Index About the Author","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":52195280847191,"sku":"9781452276670","price":128.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781452276670.jpg?v=1763647027","url":"https:\/\/bookcurl.com\/products\/persuasion-9781452276670","provider":"Book Curl","version":"1.0","type":"link"}