{"product_id":"persuasion-9781119089667","title":"Persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise for persuasion the art of getting what you want\u003c\/b\u003e  \u003cp\u003eDave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.\u003cbr\u003e Mike Litman, CEO, Connect To Success, Inc. and coauthor of \u003ci\u003eConversations with Millionaires\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eDave Lakhani tells you everything you''ve just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!\u003cbr\u003e Jay Conrad Levinson, The Father of Guerrilla Marketing and author of the \u003ci\u003eGuerrilla Marketing\u003c\/i\u003e series of boo\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword by \u003ci\u003eJeffrey Gitomer\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxiii\u003c\/p\u003e \u003cp\u003eAbout the Author xxvii\u003c\/p\u003e \u003cp\u003e1 Manipulation 1\u003c\/p\u003e \u003cp\u003e2 Persuasion 12\u003c\/p\u003e \u003cp\u003e3 Persona—The Invisible Persuader 16\u003c\/p\u003e \u003cp\u003e4 Transferring Power and Credibility 38\u003c\/p\u003e \u003cp\u003e5 Storytelling 46\u003c\/p\u003e \u003cp\u003e6 Gurudom 65\u003c\/p\u003e \u003cp\u003e7 Desire to Believe 83\u003c\/p\u003e \u003cp\u003e8 Familiarity 95\u003c\/p\u003e \u003cp\u003e9 Exclusivity and Availability 102\u003c\/p\u003e \u003cp\u003e10 Curiosity 112\u003c\/p\u003e \u003cp\u003e11 Relevancy 119\u003c\/p\u003e \u003cp\u003e12 Permission Granting 125\u003c\/p\u003e \u003cp\u003e13 The Quick Persuaders 133\u003c\/p\u003e \u003cp\u003e14 The Persuasion Equation 145\u003c\/p\u003e \u003cp\u003e15 Persuasive Selling 159\u003c\/p\u003e \u003cp\u003e16 Persuasive Advertising 171\u003c\/p\u003e \u003cp\u003e17 Persuasive Negotiating 187\u003c\/p\u003e \u003cp\u003e18 Persuading the Masses Electronically 196\u003c\/p\u003e \u003cp\u003e19 Mastering Persuasion—The Art of Getting What You Want 205\u003c\/p\u003e \u003cp\u003ePersuasion Resources 213\u003c\/p\u003e \u003cp\u003eRecommended Readings 217\u003c\/p\u003e \u003cp\u003eIndex 219\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406983143767,"sku":"9781119089667","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119089667.jpg?v=1730497783","url":"https:\/\/bookcurl.com\/products\/persuasion-9781119089667","provider":"Book Curl","version":"1.0","type":"link"}